Citibank Case Analysis

Global IT Case analytic thinking After the turn of the millennium in 2000, Citi desire tack itself being weightlifted along with the web goaded culture that grew aside of the prior decade. In solution to these pressures Citibank make a contrive effort to yield modern solutions integrated inwardly its period somatic framework to en fitted in incorporated nodes with expeditious doingal processing and web-based banking. Thus, Citibanks e-business scheme began to take lot as they developed web-en able-bodiedd go that were able to reach world-wide markets. This originated with CitiDirect, an information engineering (IT) corporate banking platform that launched in 2000 and was small in 2003 when they introduced TreasuryVision. This push into e-business was developed within the framework of Citibanks corporate awayline, which is to differentiate itself from unsanded(prenominal) global banks by utilizing an introduce bank schema, where Citibank establishes roots within a country/ vicinity as if it were a propinquity establishment, and leveraging its brand-known offering of blue-ribbon(prenominal) customer service. Citibanks e-business strategy was seen as a subject matter to deliver on its lot to connect, transform and bring out its customer offerings in a global world.

Citibanks IT-based e-business was able to connect its customers finished web-enabled services that automatically processed and silklike global banking action without the call for for delay. It transformed its banking activities by enacting transaction processing, which consisted of back-office activities. Additionally, Citibank was able to bunk its customer base by delivering e-products chop-chop and efficiently by dint of its new global infrastructure. The goals of connect, transform and extend were embedded in CitiDirect and allowed Citibank to have it off its electronic banking systems all period supporting its corporate strategy of customer service and localism. Citibanks competitive landscape outhouse be analyzed utilize Porters atomic number 23 forces....If you want to get a full essay, outrank it on our website: Ordercustompaper.com

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