Alaska Air Group 10-K

Alaska radiate conclave Inc. PESTEL Forces: 1. Political: Changes in government control imposing additional requirements and restrictions on our operations or on the airports at which we operate could append our operating costs and assign in service delays and disruptions. Alaska Air Group as virtually as other airway companies in the industry argon subject to regulatory and legal requirements, as a results dramatically increasing compliance costs. Groups that control the formation of regulation puzzle Congress, the Department of Transportation, the Federal Aviation Administration, and Transportation Security Administration. It is tending(p) for Alaska Air Group to stay up to date on legitimate debate over parvenue regulations that would have a evidential impact on the companys costs, which affects their financials.   2. scotch: The recent U.S. and global economic recession resulted in a decrease in demand for air travel. As make by the statement the passen ger demand and slate prices be largely affected by macroeconomic factors. With the boilers suit scrimping is a recession the airline industry as a whole has been proscribely affected by diminish the passenger demand.

With the airline industry extremely competitive as it is, Alaska Air Group has made gon new rail line strategies, such as, their award-winning frequent peak program, to offer particular(a) incentives to fly with their company. Their frequent flyer program enables flight tickets more than affordable for customers, an attempt to overreach new customers and offset the negative impact of the economic downt urn. 3. sociocultural: We continue to focu! s on strategic initiatives designed to increase our brand perception to a diverse and evolving demographic of airline travelers. When sociocultural and demographic changes take place it can march a company with new opportunities as well as threats. Alaska Air Group has employ strategic plans to keep up to date with sociocultural changes that could doable effect their...If you want to get a full essay, mark it on our website: OrderCustomPaper.com

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