Marketing Packaging and Labeling Essay Example for Free

Marketing package and Labeling EssayPackaging and LabelingWhat youll learn . . . The principal functions of product packaging The chief(prenominal) functions of labelsPackaging The physical container or wrapping for a product.Functions of Packaging Promoting and Selling the ProductFunctions of Packaging Defining Product Identity invokes prestige, convenience, or statusFunctions of Packaging Provides Information UPC symbols, contents, guarantees, nutritional value, potential hazardsFunctions of Packaging Meeting Customer Needs conglomerate sizes, snack kits, etc.Functions of Packaging Ensuring Safe Use plastic instead of glass, tamperresistant packaging, blisterpacks, childproof containersTo read about the acetaminophen murders in 1982, and the resulting invention of the tamperproof package, click on the Tylenol box above. Functions of Packaging Protecting the Product during shipping, storage, and display. Protects solid food from spoilage. Helps prevent shopliftingContemp orary Packaging Issues Aseptic Packaging Incorporates a technology that keeps foods fresh without infrigidation for extended periodsContemporary Packaging Issues Environmental Packaging reusable, recyclable, less wasteful, and safer for the environmentContemporary Packaging Issues do Packaging to promote non-product issues such as social and political causes Ex Body Shop, Ben Jerrys hot dog on the ice cream carton to learn about cause packaging at Ben and JerrysLabeling A label is an information tag, wrapper, seal, or imprinted message attached to a productA labels main function is to inform about contents and give directionsBrand Label gives the brand name, etc.descriptive Label Information about product use, care, other featuresGrade Label States the quality AA, A, BLabeling Laws numerous package labels must meet local, state, and federal standards FDA national Food and Drug Administration requires nutritional info, regulates health claims and defines descriptive te rms such as light, free, low, and reduced to make them consistent on all products FTC Federal Trade Commission monitors for deceptive advertising that is false or misleading, including guidelines for environmental claims like recycled or biodegradable.