Wounded Platoon

REACTION PAPER THE WOUNDED PLATOON Kevin Shields, a 24-year old Army Soldier, went out drinking with three Army buddies on November 30, 2007, from Fort Carson, Colorado, a base close to Colorado Springs. A few hours later, he was dead. He was shot twice in the head at close range and left by the side of the road by his army buddies. Shields' violent murder accentuated one of many violent attacks committed by the three Army buddies, who are now serving time in prison for Shield’s death and other crimes as well.Since the Iraq war began, a total of 18 soldiers from Fort Carson have been charged with or convicted of murder, manslaughter or attempted murder committed at home in the United States, and 36 Army soldiers have committed suicide. In the movie The Wounded Platoon, FRONTLINE investigate a single Fort Carson platoon of infantrymen, the 3rd Platoon, â€Å"Charlie Company† 1st Battalion, 506th Infantry, and finds that after a long period time away from home, serving th eir country, a group of young men changed by the war in Iraq and suffering from a range of psychiatric disorders that many blame for their violent and self-destructive behaviors.Since returning from Iraq, three members of the 3rd Platoon have been convicted on murder or attempted murder charges; one was jailed for drunk driving and another for assaulting his spouse; and the other one has attempted suicide. They could not stop bragging about the amount of innocent people they have murdered and they have gotten away with it. â€Å"There's a whole bunch of people in the unit that killed people they weren't supposed to,† according to Bruce Bastien, who, along with Louis Bressler and Kenny Eastridge, is now serving time for the murder of Kevin Shields.In a stunning confession recorded by police interviewers and shown for the first time on television, Mr. Bastien admits to his role in the murder of two U. S. soldiers and the stabbing of a young woman during a robbery in Colorado Sp rings, thefts and murders are being committed in our own backyard by our own Army soldiers whose work is to protect us and our country. Mr. Bastien also makes claims about more murders committed in Iraq during the surge. â€Å"It's easy to get away with that kind of s**t over there. You can just do it and be like, ‘Oh, he had a gun,' and nobody really looks into it. ‘F*** it, it's just another deadHaji. ‘† But that excuse did not go too well for them here. While the Army has concluded that there is no evidence to back up Bastien's allegations of soldiers killing innocent Iraqis, PBS, Fontline also speaks with platoon member Jose Barco, who makes a similar claim. â€Å"We were pretty trigger-happy,† he says of the soldiers' time in Iraq. â€Å"We'd open up on anything. We usually rolled three or four trucks, and if one of them got hit and there was any males around, we'd open up, and we'd shoot at them. They even didn't have to be armed. † They have extended their behaviors here at home and even turned on their own Army buddies.ScienceDaily (Sept. 15, 209) The Veterans’ Administration should expect a high volume of Iraq veterans seeking treatment of post traumatic stress disorder, with researchers anticipating that the rate among armed forces will be as high as 35%, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS ®). 35% of our soldiers suffer from PTSD. The VA system which is already experiencing significant delays for PTSD treatment provision, urgently needs to vamp up its mental health resource capacity.Our soldiers are becoming mass murderers abroad and at home. Is it PTSD, boredom or just because they can get away with it? Anything less than manditory PTSD therapy upon return should be considered less than acceptable to the American public. We ask these personnel to put t heir ordinary lives on hold, commit unspeakable acts of valor and return to America without support and understanding. We can not begin to imagine the horrors these people have witnessed or experienced. With manitory treatment by psychotherapists, the stigma would be removed and maybe they would have a regained sense of morality. Being from N.C. and witnessing the struggles of returning military personnel from wartime, we need to do so much more for them. This was an excellent film and is exactly what I expected from Frontline. No opinions or hidden agendas. Just the facts and the room for us to interpret. I think we need to step back and remove the original problem, which is waging illegal wars in other countries. We are sending our people in there to be damaged, then trying to â€Å"fix† them, most of the time so they can become functional enough to go back on a deployment and do violence upon others and be re-traumatized. That is insanity.Did you notice how the assistant c hief of staff to the army talks about the soldiers as though they are products or commodities to be shipped to the front based on â€Å"supply and demand? † That is, indeed, exactly what they are. Just another pair of boots on the ground, just like any iraqi is â€Å"just another haji, like cattle or a dog. † These soldiers are de-humanized in the same way they have de-humanized the alleged â€Å"enemy† and that may be the moral lesson for them all. This should give any person a lot of pause before they voluntarily (and remember everyone, it is voluntary) signs up for this irrational, cowardly work. This should give any person a lot of pause before they voluntarily (and remember everyone, it is voluntary) signs up for this irrational,cowardly work. † You need to jump back with your bad self,you and like minded others are as much to blame as the incompetent system I've had to deal with because of my own issues,you reek of the snide arrogant sort who spend t he day blaming America for every wrong in the world before going home to sleep at night under that blanket of safety provided by better men than you,the same men you call cowards.You're not fit to lick the mud off any of my brother's boots What ‘blanket of safety' did the War in Iraq provide for anyone? It was and is a complete disaster that has cost us over 4,000 soldiers lives and $1 trillion to US taxpayers. It was waged based on lies by ‘chicken hawks', men like Dick Cheney who got 5 deferments when it was his turn to fight in Vietnam yet has no problem sending young American men and women to die for ‘weapons of mass destruction and liberating the Iraqi people. What a joke. The ‘support the troops' campaign is nothing but a Pentagon marketing strategy to take the onus off of the government's awful policies. If you really want to support the troops, look at the policies themselves and the terrible decision making that when into waging them and make sure it never happens again. We can support the troops by avoiding the needless deaths of 4,000 soldiers and the countless wounded. Thats real patriotism, saving American lives from needless death.I’m sure many Americans are scared of the same thing happening to their soldiers coming home in their hometown who are now in Afghanistan. So far our media has not really made any connections between crimes at home and PTSD. It will only be time. I’m also sure that our Military is keeping quiet. Sending our young men into combat result to PTSD, Madness, and violence backhome. The VA will ne er have enough resources to take care of the broken minds and bodies that wars have created.

Infrastructure as the Foundation of Data Warehousing Essay

Data warehouse is a system environment which provides strategic information and holds detailed or summarized data from heterogeneous sources and provides end users with data access solutions exclusively designed for reporting and business analysis. The overall structure of the data warehouse is basically described by its architectural and infrastructural components. Orr pointed out that â€Å"data warehouse architecture is a way of representing the overall structure of data, communication, processing and presentation that exists for end-user computing within the enterprise. † In other words, data warehouse architecture is simply a blueprint which describes the elements and specific services of the warehouse, with details showing how the components will interrelate together and how the system will grow over time. Moreover, the architecture provides the conceptual framework of the warehouse in which these components are mutually arranged specifically to suit the organization’s requirements and to function in an optimum way. In order for these functions and services to be provided, a warehouse uses basic computing platform which generally makes use of the available technology. The platform includes the various software and hardware products installed as well as the type of users and the policies that govern it. However, these elements can be categorized as either operational infrastructure or physical infrastructure. Operational infrastructure deals with on how to keep the data warehouse running. These elements would include the people, the trainings required, the policies that each govern a function, and management software that would help maintain the efficiency and management of a data warehouse. Fundamentally, the physical infrastructure of a warehouse, as Ponniah noted, â€Å"consists of the basic hardware components, the operating system with its utility software, the network, and the network software† (p. 147). Coupled with a set of tools needed to provide such functions and services of individual architectural components. These components are pre-selected that may go through a number of critical evaluations in order to meet the necessary requirements to support the entire data warehouse. Moreover, Ponniah suggests that the infrastructure has to be modular as possible. That is, when newer versions are cost-effectively available, components could easily be unplugged and plugged in the upgrade. The data warehouse computing environment consists primarily of the hardware and the operating systems which provides jobs such as data extraction, transformation, integration, and transportation. Selection of these components are passed to certain criteria, such as, scalability, technical support, security, reliability, availability, and memory protection. Additionally, these infrastructural components would make up the front-end and the back-end systems of the entire data warehouse. However, managing these databases would need a robust and reliable DBMS that would match the selected hardware and software components. The DBMS shoul also have the capability of delivering a balanced data output and portability to access across the different platforms. Software tools are also important in every architectural component of a data warehouse. Third-party software tools can provide the necessary needs for developing a data warehouse computing environment, such as, data modeling, GUI design software, query tools that would generate reports, data warehouse administration and others. Generally, these tools cover all the major functions of a data warehouse. References Ponniah, Paulraj (2001). Data Warehousing Fundamentals: A Comprehensive Guide for IT Professionals. New York: John Wiley & Sons, Inc. Orr, Ken (2000). Data Warehouse Technology. Retrieved from the Web March 9, 2007. http://www. kenorrinst. com/dwpaper. html

Facebook Case Analysis Essay

1. Why and how do people use Facebook? Facebook is now one of the biggest platform to help people connect with friends and family. People share their information with each other on Facebook. People use Facebook in three broad ways. Firstly uploading and sharing photos, videos or statuses this acts as a means to connect with friends and family, at one click information can be shared with a number of people. Secondly, Facebook offer companies and businesses to create free profile pages, where they can share information about their products and offers. This helps companies engaging with their customers, learn about them, listen to their feedback and promote their new products and services. Finally, the Facebook platform, which attracts third-party developers to build applications and games catering to Facebook users. This platform has helped Facebook in attracting lots of users. All these functionality has helped Facebook in increasing their user base and developing an internet eco system. Different functionality offer uniqu e advantages to different user group attracting them towards Facebook. 2. Evaluate the success of Facebook Fan pages. Facebook Fan pages are so successful because they are integrated right into user’s news feeds. If a company has any update or promotes on their page then fans of that page will automatically see it and know about it. In order to make fan page successful admin must update page regularly. Admin can also use photos, videos or other advertising techniques to increase fan’s engagement with the page. These technique catch users’ attention and encourage users’ input if they like the videos or photos, these updates help users remember sales, deals and new products that are being advertise. Another advantage with Facebook fan page which makes it hugely successful is that when you promote a Fan page, it shows up on the friend’s feeds making page accessible to friends of fans making it more likely for your friend to like or promote the page.

Construction contract Essay Example | Topics and Well Written Essays - 500 words

Construction contract - Essay Example 3 contract gives special emphasis to creating a spirit of mutual trust and cooperation between the parties of the contract and this has been added as the first clause of all NEC3 contracts, giving it a legal value. Another major difference between NEC3 and other forms of contract is the ability of NEC3 to warn the parties of contract about possible risks like increase in cost, delay in completion etc making possible the assessments of risks and timely mitigation through mutual consultation. Under the clause 61.3 the contractor is bound to notify the project manager about any compensation event within 8 weeks otherwise the burden of compensation will lie on the contractor, this clause is partly in conflict with prevention principle and can create legal complexities. NEC3 contract ensures risk management during the very beginning of contract through distribution of responsibilities and creating a ‘legally bound’ mutual trust. By creating an atmosphere of trust and cooperation and through proper documentation NEC3 contract removes the communication deficit between parties of the contract which is a very common reason behind the failure of various projects. The JCT05 or the FIDIC cont ract are more detailed as compared to NEC3 however the simplicity offered by NEC3 is the key to better understanding and grasp by all parties of contract and thus ensuring a collaborative, efficient and good management of the

Managing Global Economy Essay Example | Topics and Well Written Essays - 1000 words

Managing Global Economy - Essay Example Non-economic rationales for government interventions on trade commonly identified as providing a suitable foundation for regulation are the promotion of fairness and the fostering of community ideals (Cheffins 1997, p. 126). The legal regulation of market transactions can be justified on a number of grounds. One basis upon which this can be done is that outcomes which are unfair require a response from the government. On the protection of community ideals, state intervention can perhaps correct the corrosive impact market forces allegedly have on society. Correspondingly, support exists for the proposition that lawmakers should take action when markets threaten to undermine key community ideals. Nontariff barriers include quotas, voluntary export restraints, voluntary price restraints, import licensing, customs procedures, exchange controls, domestic content requirements, "buy national" policies, discriminatory trading agreements. These barriers involve direct import control measures. Nontariff barriers affecting exports indirectly include standards, distributor practices, and financial controls (Hilke & Nelson 1988, p. 8). The static effects of economic integration have their most obvious and profound influence in the period immediately following the creation of, for example, a customs union. Gradually, after several years of adjustment, the dynamic effects will increase in importance and become dominant. These effects push further technological constraints and provide the group with an additional integration-induced 'growth bonus' (Jovanovic 1998, p. 40). 6. What are foreign exchange markets and the exchange rate Vanek (1962) defines foreign exchange market as all places where foreign exchange is traded. There are two useful sets of classification of the foreign exchange market. In the first place, there is not one but a large number of foreign currencies. Second, the total supply and demand of foreign currency is derived from different types of transactions, which provides a convenient classification for the study of the market for exchange (p.56). 7. Discuss how companies use foreign exchange. A foreign exchange is being used by companies for purchase/sale of foreign currency that operates outside the legal financial system of a country. It is an illegal source (or use) of foreign currency that buyers and sellers choose to utilize for various reasons -- from tax evasion to operation of a contraband business to escape from onerous and sometimes conflictive government regulations (Grosse 1994, p. 1). 8. List and define the categories of exchange rate regimes. 9. Discuss purchasing power parity (PPP) and the short-run problems that affect PPP. The first equilibrium theory, time-honoured, is purchasing power

English Eassy Essay Example | Topics and Well Written Essays - 500 words

English Eassy - Essay Example Undue influence is a major disastrous tool employed by authority and those in top position to block masses from thinking rationality. The possession of tools of transformation, analysis and evaluation by a rational thinker form the basis upon which a creative and critical thinker should be rated. Such features as inquisitiveness to ascertain finer details based on the analysis of a particular issue on questions are regarded as tools amplifying the ability by people to make independent decisions. This calls for a proper identification and understanding of a particular environment a person lives in terms of people and cultural practices. Culture has led to determent in decision made based on stereotype and superstition as people infer from deeply-rooted culture. The is mind cornered and enclosed thus blocked from developing open-mindedness to see solutions behind every challenge. The results are that people fall into circumstance motions. Foster rates real freedom as a conglomeration of attentiveness, exposed, discipline, caring to oneself and others as well as appreciating the need to sacrifice for others through own effort. In his book, â€Å"This is Water†, Foster illustrates; essential lonesomeness of a person, the significance of being positively adjusted and the difficulty of empathy as hindrance to attain freedom of mind. Wallace attaches high education to consciously think about meaning, perception of others and defines how to act when faced with situations. Based on this revelation, the researchers self-evaluation indicates that he is still cannot be rated as a conscious human. Education is viewed as a vessel to redefine individual culminating into sympathy and consciousness making one rated to have climaxed true freedom. Wallace alludes to three fish and water to explain the meaning of liberal arts as making one understand the importance of environment to freedom of mind (Wallace, 167). He calls for

The role that Competition authorities may play in correcting market Essay

The role that Competition authorities may play in correcting market failures and facilitate competition - Essay Example Moreover, with the promulgation of more liberal trade, consumers can now enjoy better deals from various producers as the myriad of local and international firms increasingly compete on the basis of better pricing and more quality. Moreover, as more and more firms enter the market, companies are really forced to innovate in order to serve their market better. Central to this is competition. Basically, the globalization has greatly helped in levelling the trade barriers wherein the location is now hardly a source of competitive advantage. This has also been greatly helped by the leaps and bounds of technology which has facilitated vast improvements in transportation and communication. However, despite of these innovations, locations remain important when industries cluster on these areas. These industries amass in certain areas which can strengthen the various industries within them in order to be more productive and by directing and concentrating innovation as well as the stimulation of the birth of new business ventures in the area (Porter, 1998). Still, central to this endeavour is the competition or more accurately the presence of competition. Chang and Harrington (2003) recognize the importance of the level of competition that can be brought about by firms that are able to innovate greatly and maintain a global presence. Prior to the dawn of globalization, many companies are snugly operating within their realms and cuddled by their governments. However, nowadays, many multinational firms have far reaching capabilities globally which encourages innovation to bring about quality and at the same time bring down costs. Again, all these are only possible if firms can compete freely and fairly. Hence, there are various competition authorities that tries to ensure that competition remain healthy within a country. Section A Competition Authority Among the foremost issue that most competition authorities try to tackle is the problem of antitrust. In other words, alt hough innovation is greatly encouraged in the free market and that growth of companies are generally favourable to the economy, certain firms can amass greater market and control thru mergers and acquisitions that, if left unchecked, could result to a consolidation of the industry to only one major player. In such a scenario, there is an effective destruction of competition which can lead to inefficiencies. There are cases when cartels are formed or the dominant player induces practices that may hurt competition such as predatory pricing. Ginsburg and Wright (2010) relate about two deterrents to such practices which are the traditional and penalty deterrence. In their analysis, it can be gleaned that the force of penalties and regulation play crucially in order to maintain balance in a market and to ensure the health of the competition within that industry. UK and Competition The United Kingdom (UK) remains as one of the most competitive countries in the world except for a slight re spite in the past years when the country was reeling from the effects of the Great Recession. Recently though, the country has reclaimed its spot in the top ten along with other European countries. Looking at the list which includes Sweden, Finland, Denmark, Germany and The Netherlands clearly Europe is a center for competitiveness. Although the UK was temporarily ousted from the top ten, the country was able to bounce back fuelled by its strong

ITEC 9 activity Assignment Example | Topics and Well Written Essays - 250 words

ITEC 9 activity - Assignment Example The essay will explain about one of the many known security breaches. There are various security breaches, which needs to be understood for one to be able to secure a computer system. One of the main security breaches includes physical breach. Physical breach regards the physical theft of equipments or documents that contains cardholder account data like files, cardholder receipt, and point of sale terminals or personal computers. The second type of breach is the electronic breach. Electronic breach denotes the deliberate attack or unauthorized access on a network or system environment where the cardholder data is stored, processed or transmitted. Electronic breach is as the result of gaining access through web sites or web servers to a vulnerable system via application level attacks. The final attack is Skimming. Skimming is the recording or capture of magnetic card stripe data with the use of an external device that is sometimes installed on the customer’s system point of sale. The data obtained from skimming is used in the manufacture of cou nterfeit debit and credit cards (Roebuck, 2012). Electronic breach is the common security breach as a result of the increased internet access. However, there are steps that can be used to prevent from electronic breach. The various ways of preventing from electronic breach includes the use of a secure database or web server. The use of secure database or web servers guarantees that all system, including database and web servers are regularly modernized with the present merchant security patches (Roebuck, 2012). The use of a strong, up-to-date anti-spyware or antivirus and anti-malware software is a way of preventing the security breach. Users should also use passwords that are not easily guessed to prevent from unauthorized persons (Dark, 2011). One of the physical security breaches that hit the news was the white house attack, which can be accessed via www.youtube.com/watch?v=WPU3ia7Zaog

The Approaches to Environmental Ethics Essay Example | Topics and Well Written Essays - 2500 words

The Approaches to Environmental Ethics - Essay Example As it tackles the natural environment, deep ecology concerns itself with all organisms – both plants and animals – within the biosphere and promotes equality, particularly in regard to the right to live of all organisms as a fundamental value. The deep ecology approaches to environmental ethics include â€Å"self realization,† â€Å"biocentrism† or â€Å"anti-anthropocentrism† as these ecologists espouse democracy in the biosphere among all organisms within (Devall etc 1995, p67). Self-realization beyond the concept of the modern Western self or for a narrow sense of individual salvation and that it supposedly has further maturity as it goes further than the egocentric cultural assumptions, values and conventional wisdom in its treatment of the environment (Devall etc 1995, p67). The main argument of the biocentric approach, meanwhile, is that â€Å"all things in the biosphere have an equal right to live and blossom and to reach their own individual forms of unfolding and self-realization within the larger Self-realization† (Devall etc 1995, p67).

Advertising and Semiotics Essay Example | Topics and Well Written Essays - 1250 words

Advertising and Semiotics - Essay Example Semiotics, in an overview, is the study of the production of meanings from sign-systems, in both linguistic and non-linguistic manner (Hawkes, 1977). Distinctly, traditions of inquiry (human) form a more general science of signs. The scope of semiotics goes beyond spoken or written language to other kinds of communicative systems. Examples are semiotic uses in cinema (making movies), advertising (print ad and catchy commercials), gesture (hand manners), and cuisine (a finished product that tickles the taste buds before it even touches your mouth and eats it). It is, therefore, a complex process of signifying and suggestive subtleties. The American philosopher C.S. Peirce (1839-1914) founded Semiotics and independently by the Swiss linguist Ferdinand de Saussure (1857-1913) who has prepared the principles and concepts and the distinction between signifier and signified and between langue and parole as described in the Georgetown archives. Forming the basis of structuralism and its thrust toward literature, de Saussure became furthermore influential by this discipline. Peirce however, used a different set of terms to describe sign functions, which for him were a â€Å"conceptual† progression continually â€Å"unfolding and unending† (what he termed â€Å"unlimited semiosis†, the chain of meaning-making by new signs interpreting a prior sign or set of signs). But for social scrutiny, both school of thoughts on semiotics isolated sign functions. This reveals a set-up of relationships through the intricate social use – because cultures are fashioned through language, and language mediates o r is a way of knowing things, interpreting and representing the true value and is made available when signs and sign systems are then collectively used effectively in our daily communication. Prominence in terms of shared conventions and codes like the level of expression for the signifier (â€Å"the untouched impression  Ã‚  of speech sounds or the visual impression of written characters and images†) and the signified (â€Å"the level of content or value, what is associated with the signifier in a language†) is the gist of de Saussure’s doctrine and concepts.

Factors that Motivate Consumers Towards Internet Shopping Assignment

Factors that Motivate Consumers Towards Internet Shopping - Assignment Example The same study quoted the definition of an e-market as â€Å"an interorganisational information system that allows the participating buyers and sellers to exchange information about prices and product offerings† (Bakos, 1991, p.295). An e-market was also described as â€Å"a way of conducting business by companies and customers performing electronic transactions through computer networks (Liu and Arnett, 2000, p. 34). Also, it is â€Å"a virtual realm where products and services exist as digital information and can be delivered through information-based channels† (Meuter, et al., 2000, p. 50). These various definitions of online/internet shopping/retailing as the more concrete media, system, or network, to the more abstract â€Å"virtual realm† is testament to the various levels this phenomenon affects the psyche and actions of the buying public. It begs the question, â€Å"What factors significantly influence shoppers to buy products over the internet?† From a cursory scan of academic literature, it appears that studies on what influences the online purchase decision may be categorized into three general sets of theories: behavioural, rational, and experiential. Based on this observation, this researcher shall classify the theories gathered from the survey of literature and discuss them in groups, then thereafter compare the groups of theories as this researcher perceived them. Rational The rationale to the inquiry as to customers’ purchase intentions, rather than their attitudes or tendencies to patronize internet shopping, is based on the theory of reasoned action by Ajzen and Fishbein (1980) which states that rational intention is a more powerful or compelling force compared to attitude or behaviour on the decision to purchase, and that the antecedents of intention are shopping orientations, online trust and prior online purchase experience. In determining customers’ attitudes towards internet shopping, early studies tended to touch on a wide range of factors including income, involvement, home shopping versus internet shopping experience, even attitude towards the retailers’ brand and attitude towards retailers’ websites. Along this line, Balabanis and Vassileiou (1999) found that high income favours internet shopping from retailers with strong brand names, and that high involvement with a product category affects adversely shopping from retailers’ sites with weak brands. Furthermore, it was determined that customers’ extensive home-shopping experience and positive attitudes towards a retailer’s web site both had positive effects on the shopper’s buying intentions, whether the product had a strong or weak brand (p. 361). Ling, Chai and Piew (2010) had likewise adopted the same approach to test multiple aspects of online shopping over a broad range of market segments to d etermine any general considerations of the decision to purchase online. Findings showed that such factors as impulse purchase intention, quality orientation, brand orientation, online trust, and prior online purchase experience all positively related to the customers’ intention to purchase online (p. 63). Behavioural The theories that adhere to the behavioural factors propose that customers tend to buy online because certain attitudes, values, and personality traits beyond the scope of reason compel the desire to do so. The result is that the purchase is not so much arrived at as a rational decision but a feeling that the purchase is desirable. Online shoppers’ actions are determined by three elements, namely affect (emotional feelings), intentions (desires), and behaviours, where behaviour is the product of two dimensions: internal

Essentials of College Writing Essay Example for Free

Essentials of College Writing Essay Peer editing is an evaluative method of judging or critiquing written text with the valuable engagement of peers. The purpose of writing within the context of peer editing is to write a text that will be able to incite responses, not only from people in authority who oversee the writing process (ex. teachers, professors, technical writing instructors, etc. ), but also from an individuals’ peers. The process of peer editing follows the writing process, the reading process, the critiquing session, and the rewriting process. Peer editing allows the expression of comments or suggestions regarding a written text which an individual may use to modify errors within the text, identify ambiguous elements that defeats the purpose of a cohesive theme, and draw out additional information that are instrumental in improving the written text. (Adger, Wolfram, Christian, 2007) The overall result of peer editing is the improvement of literacy or skills in writing. (Topping Ehly, 1998) Perhaps, it is also important to reiterate that peer editing allows individuals to identify errors or mistakes in the writing process that may be unknown to them. The diversity of peer characters and points of views allows one to look at the theme and quality of written works from different angles, allowing a writer to complete a written work clearly and concisely. What are some of the techniques a team can use to integrate various writers work into one cohesive document? Integrating various written works into a cohesive document should follow a series of steps. The first step is to read all the written works carefully in order to identify the main points and focus of each text. The team should then group or categorize written works according to their similarities in meaning, theme, or points of view. Once this is accomplished, the team should agree on the organization or framework of the single document they will be working on depending on the ideas or information drawn from the grouped or categorized written works. This process is similar to constructing an outline that will become the basis of the targeted cohesive document. Moreover, constructing an outline will require a team to identify what the focus of the article would be, what work will best fit in the introduction, the body, or the conclusion, etc. The next step would be to fill in parts of the outline, such that main and valuable points from each written work of team members will be drawn out to be integrated into the outline of the targeted cohesive document. At this point, the team is prepared to layout the finished document. What is the purpose and historical academic use of the APA style and why is it important to use APA style? The American Psychological Association or APA is a common citation style utilized by professionals in their written works. Its use is most common in the social sciences. The content of the APA citation style is usually the author and the year of publication, as well as the title of work and the imprint. Other elements of written works designed under the framework of the APA style include the reference list, intext citations, headers, page numbering, and page margins. (Hajnal, 1997) The origin of the APA citation format is traced back to a discussion between professionals who write journals with anthropology and psychology as subjects. It was a way to set a standard of writing for journals in order to promote structure and organization in the formality of writing professional articles. After this discussion, the APA published a written work containing writing standards and guidelines. (Hunter, 2007) The importance of utilizing the APA style is to organize a written body of work by structuring the writing styles and citation references into something formal or standard. Standardized writing will benefit readers in such a way that reading other journals is recognizable and comprehensible. (Seas Driscoll, 2007) Aside from this purpose, the significance of utilizing APA as a writing guide ensures clarity, consistency and unity all throughout the body of the written work or article. (â€Å"APA Style†) For authors or writers, following the APA format or writing style is a means of abiding by rules set forth a particular publication – in this case, publications that publish written works of professionals in fields wherein the APA writing style is commonly used (such as psychology, sociology, education, nursing, etc. ). (â€Å"Frequently Asked Questions†) Discuss what is meant by Parallel Structures in the writing process. Abiding by the rules of parallel structure during the writing process, an author or writer should present equally important thoughts and ideas appropriately. This means that if a sentence calls for the presentation of several thoughts or ideas that are within the same level of importance, structure, or content, these should be written as such. No thought or idea should go against the flow of thoughts, especially in form. For instance, a sentence calls for the enumeration of activities that a person does in the morning. If the form of the verbs being enumerated are in the present tense, they should be written as such: â€Å"†¦ waking up, eating breakfast, brushing one’s teeth, and bathing. † and not â€Å"†¦waking up, eat breakfast, brush one’s teeth, and bathing. † This rule goes the same with the use of clauses and words that follow a colon. (Purdue OWL Driscoll, 2006) Discuss the meaning of verb tense in the writing process. Like the parallel structure which signals consistency and uniformity within the body of a written work, verb tenses also results to the same outcomes in writing. Aside from the general rules of verb tenses such as past tense for actions done in the past, present tense for actions that are currently taking place, and future tense for action that are about to take place, verb tenses in the writing process also necessitates consistency and uniformity of thoughts. For instance, a written work is in the form of a narrative then it should not only be written in the past tense, but should be written in the past tense all throughout the remainder of the text. Website: http://apastyle. apa. org/ â€Å"Frequently Asked Questions. † (2008) Retrieved October 22, 2008, from The American Psychological Association. Website: http://www. apastyle. org/faqs. html#1 Hajnal, P. I. (1997). International Information: Documents, Publications, and Electronic Information of International Governmental Organizations. SC: Libraries Unlimited. Hunter, S. (2007). APA Writing Style. Retrieved October 22, 2008, from Associated Content, Inc. Website: http://www. associatedcontent. com/article/181223/apa_writing_style. html? cat=3 Purdue OWL Driscoll, D. L. (2006). Parallel Structure. Retrieved October 22, 2008, from The Writing Lab The OWL at Purdue. Website: http://owl. english. purdue. edu/owl/resource/623/01/ â€Å"Tenses in Writing. † (N. D. ) Retrieved October 22, 2008, from University of Washington. Website: http://depts. washington. edu/engl/askbetty/tenses. php Topping, K. J. Ehly, S. W. (1998). Peer-Assisted Learning. NJ: Laurence Erlbaum Associates. Seas, K. Driscoll, D. L. (2007). APA Overview and Workshop. Retrieved October 22, 2008, from The Writing Lab The OWL at Purdue. Website: http://owl. english. purdue. edu/owl/resource/664/01/

School Delinquency And Rising Problems Young People Essay

School Delinquency And Rising Problems Young People Essay School delinquency is a rising problem in our schools today. There are a large number of youth who are participating in youth delinquency in our schools. What are some of the problems that cause delinquency in our school? There are a number of reasons for this type of behavior. Poor parenting , children who are in poverty. School bullying plays a role in school delinquency. There has been large scale of gang activity in our school. There are many problems due to delinquency in our schools but it is everyones job to correct the problem. In our society we are faced with different forms of behavior, some good and some bad. The are many different view points, when it comes to how we are suppose to act. What is right and what is wrong is determined by what society except. What society dont except is wrong acts that are also called acts of deviance. Deviance is something we look at as a act that violates our social norm. To understand what is not norm you have to understand the culture of which you live in. Murder, for instance is an act of taking someones life purposely. This is an example of delinquency. An act of such is not excepted by society. In society we have laws, they are design to govern and protect us. These rules give us a guideline to how we must act. The society that we live in is full of law abiding citizens and ones who break laws regular. In our society these law breakers are not only breaking laws in the community but they are introduced to our school system Delinquent acts in our schools are committed by youth. Juvenile delinquency in our schools today has become a major problem. Our schools are not the same safe place to focus on education anymore. Some youth come to school everyday focus on education , ready to become what they are design to be in society. There are some youth who come to school just to participate in delinquent activities. There are many different reason children come to school but the problem occurs when the delinquent juvenile brings his delinquent behavior here. There are many reason that causes kids to become delinquent in our schools. Most reasons start from home. Poverty, a major influence towards delinquent behavior. Poverty is when a family lacks the basic resources that normal families use to survive. Other kids who are furnished with nicer clothes and shoes may appear to be more important to youth who dont have. Kids with more may even tease or down put youth who are not furnished with the basic goods. This type of behavior puts kids in a stressful mind frame. They deal with stress and eventually began to participate in deviant acts to try fitting in with the crowd. Kids who live in poverty are more exposed to crime. They are normally around violence and different crimes. They are exposed to law enforcement in a bad way at early ages. They grow up not trusting law enforcement or even respecting their authority figure. They suffer from bad living conditions, so their main focus is not school but basic survival. It can truly be devastat ing challenge for youth to conduct themselves in a school environment when they have this type of negative exposure. These kids suffer from many health problems , they dont have resources for good medical treatment so school cant possibly be their strong points. Social disorganization is another reason that youth act out in schools. For instance, children who were involved in a house hold with mother and father, who ended up getting a divorce is faced with a major change. Where as both parents being there and they have to adjust to just one causes great stress. These kids normally feel that it is their fault. They go to school and their grades drop, they began to feel like a failure. This attitude can easily give a youth , the I dont care attitude. With this attitude, kids began to act out in school. They may start by simple little deviant acts to fighting in school to express their anger. In households with both parent, a child is more prong to listen to one parent more or even favor one more than the other. In this case if that parent who they favor is the one who leaves, that child is deffinately gonna at out in school. Another factor that can arouse from a broken home is that single parent will most likely have to work. This may even be long hours, taking away social time and time for help with home work. This means poor grades and more time to participate in deviant acts. While these deviant acts are occurring children are spending more time watching tv. A study at Columbia University showed kids that watch at least a hour of tv everyday commit robberies and fights. There are a lot of violent shows on television today. Youth are watching these violent shows and thinking that this behavior is excepted in society. The acts that they see on tv are taken to school where they find themselves in trouble. It can be a devastating things for parents not be able monitor their children properly. Child abuse can lead to delinquency in schools. Parents who abuse their children are not only breaking the law but they are damaging their childs future and well being. Child abuse can be anything from striking your kids to neglecting them. Physical child abuse can be hitting, burning, shaking a baby to hard. This is truly something that teaches a child that violence works. Kids are sent to school who are victims of abuse. They are in pain sometimes and dont know where to turn. The are always stressed out and cant take it out on that parent so the act violently towards their peers at school. They often take on the role as being a bully. They began to tease other kids and called them names. The parents who abuse their kids are taking advantage of someone who the perceive as weaker than them. This same principle applied when their kids take on their role towards kids at school. They pry on children who they perceive as weaker than them. This type of behavior labels kids as school bulli es. This type of behavior leads kids in to believing they can go around an violently do what they want to who they want. Becoming a school bully is not only bad for the child who is doing the bullying but it is bad for the victim. This behavior causes the person who is being bullied to retaliate against bullies creating another violent act in our schools. Alcohol and drugs cause a major effect of delinquency in our schools. Drugs do not have a rightful place but definitely not in our schools. Drugs can be any illegal substance not prescribed by a doctor. The main drug of choice for youth is alcohol. Seventy three percent youth say they have tried it at one point of time in their lives. Youth who use alcohol says , it relaxes them and reduces tension. There are many bad sides to alcohol and youth activity. Most youth who drink alcohol are not properly supervised. They normally hang out late at night and miss school on a regular basis. They performance in school falls shorter and shorter. When they drink larger amounts they act the alcohol act as a depressor. Youth whole attitude changes in school , they may even come to school while under the influence. A youth under the influence of alcohol in schools can cause major problems. Another drug that youth like to take is , marijuana. This drug is a green leafy substance known as pot. This drug contains (THC). To much marijuana can be a major effect to youth react in school. This substance is illegal and should not be around schools. This substance can cause youth to act different in school and bring it on school grounds, definitely an act of delinquency. Steroids are another drug found in our schools today . They are used by school athletes to try and bulk up. These drugs cause youth to gain large amount of muscle mass, but it also causes a great risk. This drug can change the way youth act, they may become aggressive. An aggressive youth in our schools can be hard for staff to manage. Crack is a really dangerous drug. Crack is a substance that is cheap and highly addictive. It can be smoked. A youth who comes into contact with this drug is pretty much damaged for life. This drug actually transform youth into a dying person. Youth who come into contact with it will most likely quit school . In the beginning stages they may be able to go to school but they are guaranteed to steal and commit all sorts of crimes to support their habit. Gangs is another reason for delinquency in our schools. There are different type of gangs .There are social gangs in school who will participate in delinquents acts but their main goal is to get drunk and high. These type gangs in our school are still deviant because they are participating illegal act but there are more serious gangs in our schools. The gangs who dont normally worry about getting high but focus on violence. These gangs dont care who they harm. It could be detrimental for youth to get involved with this type of gang. These gangs in school use there power in school to get what they want. They will threaten other students and dare them to tell. These gangs are controlling the schools because it also offers protection. The old saying, if you cant beat um join um applies. Our school system is full of all sorts of acts of delinquency. There are a number of programs design to make our schools better. D.A.R.E is program design to teach kids and let the know about the dangers of drugs. This program has truly been a success. After school programs have been in effect to aid against delinquency in our schools. There are many approached to helping with this problem of delinquency in our schools. Not everyone household is the same, but we all should have the same goal when it comes to making our schools a place for education not a place for delinquent acts. One major problem to the solution is for everyone to take a good look ourselves and find out what we can do to help this situation. Spending time with your kids and finding out how their days are going. By starting this you can start a trend by letting that child know you care about them. Taking time with your kids, walking in the park and playing with your kids shows them that attention. You must disciplin e them when they are in need. Never let your children be the parent. Our youth need that extra attention in the society we live in. It is very important for us to give them that attention because some drug dealer is standing at the schools playground fence or bus stop waiting to show them that attention that leads to school delinquency. It is not only the schools job, law enforcement, after school program but it is all of jobs when it come to dealing with school delinquency. When I focus on correcting my childs action and making sure they are doing what they are suppose to do, then that is one less problem child in our schools. The correcting of our children in our school system creates a safer environment for us all. Larry Siegel Brandon Welsh Juvenile Delinquency Salynn Boyles Health and parenting , http://www.md.com/parenting/news/20100820 Tim Field, Bully at play time revealed Neil Marr, Bullying News Michele Borba, The Facts Of Bullying

Ethnographic Research in Workplace Culture Studies

Ethnographic Research in Workplace Culture Studies Summary Ethnography: a research method for deciphering a behavior that is not in words or numbers. Ethnographic Research is a discipline based on the concept of culture that combines tactics of observation and interview to record the dynamic behavior. It needs the personal experience and possible participation, not just observation, by researchers. It has multidisciplinary teams and is very important have a focal point. Ethnographers study any human area; and the principal idea is moving from learning to testing. Ethnography has its roots planted in the fields of anthropology and sociology. Ethnographic research has variations in observational methods, which involves a commitment to get close to the subject being observed in its natural setting, to be factual and descriptive; and variations in observer involvement, observer is also a participant in the program activities being studied. In participant observation the challenge is to combine participation and observation so as to become capable of understanding the experience as an insider while describing the experience for outsiders. Three methodological principles: Naturalism. The objectives are the ethnographers carry out their research in natural, settings that exist independently of the research process. And the notion of naturalism implies that social events and processes must be explained in terms of their relationship to the context in which they occur. Understanding: in this point the human actions differ from the behavior of physical objects; involve interpretation of stimulus and the construction of responses. It is necessary to learn the culture of the group one is studying before one can produce valid explanations for the behavior of its members. Discovery: They have a general interest in some types of social phenomenon and/or in some theoretical issue or practical problem. The ethnographic research has generic guidelines for conducting fieldwork, and in particular evaluation situation, the needs of the interview, and the personal style of the interviewer all come together to create a unique situation for each interview. It is important have in mind that the privacy or copyright issues may apply to the documents gathered. Regard to ethics in ethnographic research; the researchers must make their research goals clear to the members of the community, where they undertake their research and gain the informed consent of their consultants to the research beforehand. The purpose of analysis is to organize the description in a way that makes it manageable. Description is balanced by analysis and leads into interpretation. Ethnographic With International Business The relationship between ethnographic research and international business has a great importance in our organisations, because they musthave a comprehensive and specific knowledge of the characteristics of each of its target markets in which they want to generate future international negotiations. Then as ethnographic research is the study of customs, behaviors, symbols of a specific culture, it becomes a tool that brings efficiency when business worldwide take place, because these studies facilitate to the organisation to adapt faster according to the features of the culture target. The ethnography as research method allows the companies to get an idea on consumers actual practices, and suggests the needs to promote certain products and communication strategies. Thus, problems are not verbally articulated by consumers are identified by the ethnographer, and turned into opportunities for modifying marketing strategies. Ethnographic observation came to be the first step towards innovation, because it promotes the discovery of uncover opportunities , not articulated in words or concepts. The ethnography of markets is an effective way to develop a detailed and contextualized understanding of the behavior and choices of consumers. For example, some applications in which ethnography has proven to be useful are: In the discovery and development of new products. The ethnographic approach is useful in studying the internal operations of businesses, employee groups and business environments. By knowing the appropriate language and cultural codes in different regions and cultural groups through ethnographic immersion, it is possible to reach new market niches such as groups ensuring loyalty to brands. References GORDILLO, Andrà ©s. â€Å"Contac with the real world†. [http://www.centronacionaldeconsultoria.com/articulos/Contacto%20con%20el%20mundo%20real.pdf] McDonalds [EAST http://www.youtube.com/watch?v=bgN7UNrjf3kfeature=related] [INDIA www.youtube.com/watch?v=AvjK5FJJjrQfeature=related] [EUROPE www.youtube.com/watch?v=aS3qoo0hzu0feature=related] [ www.youtube.com/watch?v=pDix0VvrV1g ] [ www.youtube.com/watch?v=40DykbPa4LcNR=1 ]   GENZUK, Michael. A synthesis of ethnographic research.   www-rcf.usc.edu/~genzuk/Ethnographic_Research   www.youtube.com   Class presentation. Ethnographic research.2010 National Organisational Culture National culture is a matter of what people believe deep down, and no one can force or buy such belief. [Millman, Gregory J.Culture. Jul 1, 2007] Organizational culture has expectations, standards and goals common to a group experiences, beliefs and values, both personal and cultural organization. So, organizational culture is different to national culture and is incorrect put in the same place, is necessary separate. So start in the organizational culture to one person, that in group develop and shape an organization, any and all decide to follow and work with it. It is important to recognize that organizational culture takes time to apply within an organization and describe the whole collection of assumptions, practices and norms that people adopt in an organization over time. The resulting culture of the organization is externally influenced by the culture of the nation and in many cases the communities that surround it. Now when we talk about changes in a company is not about changing the culture, but rather help it to solve the problems. A change in behavior depends on how the company uses its cultural strength, changing certain actions people should and should not do. The idea of changing culture in order to achieve some business objective, or even to comply with a court order, comes from a misunderstanding of what culture means. Cultural anything comes at the end of the process, and the cultures don ´t change, is possible but think I am trying a new strategy, trying to use acquisitions and integrate them to make the company grow. The point is, you do not go out and try to change the culture. You do something to improve performance. When entrepreneurs start businesses, they do what makes sense to them in the context of values and assumptions they may have had in mind since they were children. How they treat their people, and what their people expect, may depend on national cultural assumptions so deeply rooted that few ever question them but they can stymie attempts to change corporate culture. Now, in globalization, we need people who make slow decisions, who think before they act, who do not immediately voice any opinions, who are prepared to go against established practice.   Mead, Richard. 2004. International Management: Cross-Cultural Dimensions London: Blackwell Publishing. Chapter 1.   Millman, Gregory J. . 2007. Corporate Culture: more myth than reality? . The Free Library 23:44-47. Millman, Gregory J. (2007, July 1). Posted by MARIA CAMILA at 2:20 PM Is a corporate culture in every organisation?- Can it be modified?- How does is affect processes that require a deep organizational change? Organisational culture is the union of values (beliefs, ideas,) and rules which are shared by individuals and by groups within an organisation, which define the way you interact between people and the environment of the organisation. So, is possible that in every organisation are corporate cultures. With targets set from the values of the organisation, develop standards, guidelines and expectations that determine the appropriate behavior of workers in particular situations. But trying to determine the corporate culture, the desire to impose values and behavior standards that reflect the objectives of the organisation, not an easy task, since past situations brings with organisational decisions could be taken earlier. Organisational culture is symbolic, with its element leads its members to establish identity and exclusion processes. It is intangible and the only observable manifestations, so to get to change it; you have to start making simple changes from the symbols and customs that guide it. For example, in the conduct of its old and new workers, it should encompass all levels and departments within the organisation, from personal and social relations to the accounting rules. This culture has several effects on the behavior of its members, like: The attraction and selection processes. On memory processes and voluntary turnover, that if there is greater understanding between the values of employees and organisational culture, the greater the employee commitment to the organisation, and less voluntary departure. To be successful, changes in competitive strategy will require a consistent change in people, work roles, organizational structure, and technology. Internal changes in the organizational approach to improve human capability will require organizational learning, and an alignment of the strengths and values within the organization. By aligning the strengths and values within the organization, it will improve the overall success of the competitive strategy and meet with the long-term goals of the organization.Ver: [www.managementorganizationaldevelopment.blogspot.com ] If a culture is achieved flexible, changing cash, may adapt more easily to the external environment, fulfilling its mission and vision for. References Millman, Gregory J. Corporate Culture: more myth than reality?. Jul 1, 2007 www.humanresources.about.com/od/organizationalculture/ www.au.af.mil/au/awc/awcgate/ndu www.soi.org/reading/change/culture TOGGENBURG, Gabriel. EURAC research:Who is Managing Ethnic and Cultural Diversity in the European Condominium? The Moments of Entry, Integration and Preservation. Posted by MARIA CAMILA at 4:24 PM Migrants Workers Immigration to Canada refers to the process by people from other countries migrate to Canada to live permanently. Canada must have experienced some sort of immigration over the course of its early existence, for it had a population of around five million by 1901. Along the Canadian history millions of people have migrated to this country and nowadays the country has a population of more than 30 millions, the principal cause of population growth has been immigration. Immigration is generally caused by social, political and economic reasons, groups of people settle down permanently or temporarily in other country in order to find a better quality of life. Some countries typical of immigrants are Germany, Australia, Argentina, Brazil, Canada, Chile, USA, France, New Zealand and United Kingdom, where it ´s possible to study the phenomenon of foreigner who go to work. The immigrants face a challenge in the new country, the must to be part of it in the work field (legal permits, ID and social security) and also they have to assume new costumes and ways of life and integrate them to theirs. The history of immigration to Canada in the modern age began in great numbers after World War II. More Europeans moved into the country: Italians, Irish, Greeks, as well as continuing numbers of French and British. A second wave of immigrants came in the 1960s, mostly consisting of Asians, Hispanics, Indians, Caribbeans, and Arabs. At that time the Government introduced severe immigration restriction. In the 1960s, explicit discrimination on the basis of race or religion was eliminated, to be replaced by criteria and then a â€Å"points system† which emphasized the skills, education, and training of the independent immigrant, rather than his or her ethnic or confessional background. Canada has the highest per-capita immigration rate in the world, driven by economic policy and family reunification. There are three categories of immigrants: Family Class: closely related persons of Canadian residents Independent Immigrants: admitted on the basis of a point system that account for age, health and labour-market skills Refugees: seeking protection by applying to remain in Canada. In 2008, there were 65,567 immigrants in the family class, 21,860 refugees, and 149,072 economic immigrants amongst the 247,243 total immigrants to the country. Canadas future prosperity will depend on its ability to supplement its aging workforce by more effectively utilizing its current and future human capital. Indeed Canada is part of a global war for talent and need to attract the brightest and the best people such as scientists, entrepreneurs and engineers. Canada and other immigrant countries need an adequate planning and infrastructure to make sure that new citizens and future immigrants are able to maximize their potential and contribute to economic growth of the country. Do you think the Points System in Canada is meant to protect the countrys sovereignity?, or  ¿is it just a deliberated form of discrimination? Why? Immigration is a global phenomenon, which affects mostly developed countries. Many developed nations have restricted immigration policies in order to prevent unequal competencies and ensure the contribution to the economic and social growth of the country. I think the Points System in Canada is meant to protect the countrys sovereignity and it is not a form of discrimination. Canada is an open country and well recognized for its immigrations system, which attracts thousands of immigrants every year. The Canadian system is part of a set of immigrations policies and emphasizes the skills, education, and training of the independent immigrant, rather than discrimination factors. The Points System evaluates the capacity of the future immigrants to become a part of the Canadian society successfully and it is based on the demands of labor market. A fact which confirms the non-discrimination in immigration policy in Canada is the diversity of origin and culture of the current immigrant population. Immigrants come from Asia, Europe, Latin America, Africa and Middle East. Another remarkable fact is that all permanent residents are entitled to the same benefits from the government. Canadian immigration policy has kept a process of refinement and adjustment to achieve a balance between generosity and the countrys economic and social interests. This balance is the key support and credibility of such policy.   Verbeeten, David. 2007. The Past and Future of Immigration to Canada. Journal of International Migration Integration, 8(1): 1-10.   Class presentation. Migrants workers. 2010 Managing Diversity If we want to be successful, diversity is something we need to take care of. We must understand our context and realize how important it is to make diversity an item that can make us improve. The diversity can make us expand every day. This is because diversity brings with itself several cultures, depending of the place where they are. Those kind of points of view can increase the possibilities of create a lot of products that all the human classes would be able to afford. So diversity has the possibility not only to learn about it, but setting up our organization with the different ideas that came up from it. And these ideas are very significant because they are developed for the culture and traditions (and more). Also, its important to know that diversity can be present in different ways. For example, demographic variables, beliefs, behaviors, self conceptions, skills. This means that if we use all of these differences, we will be able to have too many options that increase us, not even as a company but as a person. And as a person, you can also acquire abilities to be an excellent manager; for example, avoid prejudices, increase employing, increase tolerance. As a team, we get the experience to talk work in groups, we can work with too many ideas that will help us in managing conflicts and in problems solution (â€Å"two heads think better than one†) and this will be productivity, that means less costs for the organization. As an organization, the most important thing its adapting a positive posture to the constantly changes that are happening all the time, thats why the organization needs to be flexible too. Of course these aspects together, permit to know a lot of ways to work in the organization, if we know how to include them, and work in a positive way with them, the differences always will allow having new projects in an efficient way and more complete. Accepting all the feedbacks, and correcting them, will bring you the possibility to improve day by day. 3. What are the limitations or challenges that a corporate diversity program faces?   Leadership: It must be well distributed instead of concentrated across the organization. The leaders must be able to create networks. They must to know how to manage diversity , letting people to express themselves and creating a share identity.   Diversity must be part of the organizations as policy and ethic factor, it let them to survive in the future scenes highly diverse.   Recognize all kinds of differences in profile and needs of the people, such as culture, age, sexual orientation, disability, professional competence, personal abilities, leadership styles, communication, etc.. The inclusion of the people because their differences in the organization will generate creativity, innovation and effectiveness. If people is happy in their workplace they will be more productive.   Slater, Stanley F., Weigand, Robert A., Zweilein, Thomas J., 2008. â€Å"The business case for commitment to diversity†. Business Horizons 51: 201-209.   Thomas, David A., 2004. â€Å"Diversity as Strategy†, Harvard Business Review, September 2004, 98-108.   Sylvie, Chevrier. 2003. Cross-cultural management in multinational project groups Journal of World Business 38:141-149.   Class presentation. Managing Diversity. 2010. Posted by MARIA CAMILA at 4:22 PM Understanding Diversity Definition of Diversity The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. It is the exploration of these differences in a safe, positive, and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual. The rise of multinational companies and increased global diversification by even small companies has resulted in people of diverse backgrounds and cultures working together in the same office or for the same organization. Conflict in such situations is inevitable, but understanding the diversity issues can help companies implement programs designed to keep conflict at a minimum and to take full advantage of the many benefits which such diversity brings to an organization. Key to understanding how diversity is managed in multinational organizations understands the concept of corporate culture (which defines organizations), diversity programs and their use to minimize conflict among employees, and the unique problems that employees working overseas encounter. The behavioral regularities are typified by the language, tasks, jargon and roles which members of the organization use and expect to find within the organization. Just as in a larger societal culture, an organizations culture supports certain language and behaviors from its members. The standards of behavior, or norms, that an organizational culture establishes define behavior newcomers to the organization. For example the Multicultural organizations (or organizations that value diversity) generally reflect the contributions and interests of diverse communities in their mission, operation and services. They enable diverse cultural and social groups to participate fully at all levels of the organization, particularly at the policy level. They act to eradicate all forms of discrimination and oppression and they seek to advance the principles underpinning multiculturalism/diversity at the broader societal level. When into the organizations Celebrating Diversity in the workplace, makes employees feel appreciate for their uniqueness, but acknowledging similarities fosters a more cohesive workplace, forging common bonds amongst colleagues. Most of these connections come from interpersonal interaction. Do you think the entry and integration of new members to the European Union are processes that promote diversity? , or on the contrary,  ¿strive to homogenize the European Society? I agree with the statement that the entry and integration of new members to the European Union are processes that promote diversity, because they reflect the aim to be organized in a way that ensures an interactive, educational and interesting experience for all country members. Europe is a continent proud of its cultural and social diversity, which proceed from different countries or specific regions and at the same time are part of the European cultural heritage. European Union wants to preserve that diversity, promote it and share it with the rest of the world. Those aims are specified in the Maastricht Treaty (1992), where for the first time the cultural dimension of European integration was officially recognized. European Union gives a cultural dimension to many ambits, such as art, literature, politic, education, language, scientific research, information technology and communication and economic development.   TOGGENBURG, Gabriel. EURAC research:Who is Managing Ethnic and Cultural Diversity in the European Condominium? The Moments of Entry, Integration and Preservation.   Millman, Gregory J. Corporate Culture: more myth than reality?. Jul 1, 2007   www.au.af.mil/au/awc/awcgate/ndu   www.soi.org/reading/change/culture   www.amssa.org   www.lotsofessays.com/   www.humanresources.about.com/od/organizationalculture Posted by MARIA CAMILA at 2:44 PM Expatriate Assignments Expatriates the type of people who go to another country, hired in most of the cases by transnational companies, in order to work successfully in a international environment. Expatriate employees pertain to employees that are non-citizens of the country in which they are working. Currently, the purpose of international expatriate assignments has evolved along with the changing globalization trends. Expatriate international assignments require that cost effectiveness and appropriateness issues be considered. Since globalization is now the current trend, it is important to be able to manage these international workers strategically and effectively. Increasing globalization of business requires more expatriates but employee costs and family considerations impede the mobility of the employees. personal aspects can include technical qualifications, personality and character factors, family willingness (including dual career and education aspects). Social, economic and political factors contribute to an expatriates feeling of satisfaction and well-being, so location is an important determinant. Many cultures are uncomfortable setting concrete goals and targets, prefering just in time planning and management tactics. The real success factor seems to be not so much in sending them out on assignment but in bringing them back home. One of the causes for expatriate assignment failure and some recommendations could be. An inability on the part of the expatriate family to adjust to the foreign environment is the main determinant of expatriate failure. Given that the reasons for expatriate failure tended to be the same, the role of the home company has increased as a contributor toward expatriate failure. Organizations need to be aware of their role as well as the importance of the spouse and family in managing expatriate assignments effectively. Nowadays exist a high failure rate among expatriates because neither they nor their families are prepared to deal with the level of uncertainty associated with the process. It is important that each organization that wants to succeed with the goals set for expatriates, meets their family details, as this is a fundamental aspect when someone is sent to another place of work, because being far away from family or having to leave several times, does that employees have family problems and can ´t meet the expectations. The selection policies must establish some features to choose the right person who can meet the requirements of the company, without interfering in the family relationship of their employees. Having a larger investment to be able to cover expenses for the expatriate and his family, thus organization gets a better performance from its employees, due to their relationships go well and their motivation can be higher. Participation flexible work being performed, where expatriates can have a chance to be a short period with a certain frequency in their country of origin.   www.themanager.org/Knowledgebase/HR/Expatriates   books.google.com.co   Class presentation. Migrant workers 2010. East Asia Japanese And Korean Korea is currently a front-runner among developing nations, getting closer to the ranks of developed nations. In the process of economic growth, a few dozen big business groups, of chaebols, have emerged. The fifty largest business groups account for as much as 20 percent of Koreas gross domestic product (GDP), and the five largest business groups, such as Hyundai, Samsung, Lucky-Goldstar, Sunkyong, and Daewoo, account for as much as 10 percent of GDP (Korea Development Institute, 1982). Chaebol Korean term for a conglomerate of many companies clustered around one parent company. The companies usually hold shares in each other and are often run by one family. Similar to the keiretsu in Japan. The conglomerates of South Korea, known as chaebol groups, have exerted enormous influence upon that countrys fast-growing economy. The tendency is that the large size chaebol results in larger shares of the family ownership. Keiretsus The zaibatsu were family-owned conglomerate businesses that were promoted by the Meiji government of Japan. The general structure of the keiretsu is an association of companies formed around a bank. They cooperate with each other and own shares of each others stock. The similarities and differences of Japanese and Korean management styles. Most of the similarities are concentrated in the area of cultural traditions in the form of Confucianism, with includes the harmony of interpersonal relationships, the hierarchical structure of the society and organization, the importance of family, the prevalence of authoritarianism, paternalism and personalism, the system of mutual obligation, and the universality of the guanxi network. The differences can be discussed along the lines of organization a structure, management process, and business strategies. To begin with, the nature of ownership varies a great deal among the four systems. In between are de Japanese keiretsus and the Korean chaebols. For the former, family ownership and business management have long been dissociated, while the latter is in the process of giving professional managers more decision-making power, though most families still hold the key posts in the companies. In addition, the ownership of large Japanese companies has become fairly public while the ownership of Korean business groups remains largely private. The also differ each other a great deal in terms of organizational size, ranging from very small CFBs to very large keiretsus, with Korean chaebols and the Chinese CSEs lying in between. Except for the keiretsus, the other three are highly centralized, with small CFBs probably having the highest degree of centralization. In Korea, the family inheritance is strictly based on the blood relationship, with the eldest son given the priority. Government ´s intervention: Credit; foreign exchange rationing; export growth:benefits .Favorate firms grew faster and diversified better. In Japan, however, the concept of is applied to family inheritance, and its primary purpose is to maintain the wealth of the family under the leadership of a capable person rather than to bequeath the wealth only to the blood-related family. Not all companies are alike. Market share-growth strategy. Value maximization.Participation of workers and middle management-building group loyalty. Right kind of customers information exchange.Flexible manufacturing connecting product design and production. Corporate values- to carry organization through a change.   Lee, Jangho, Thomas W. Roehl, Soonkyoo Choe. 2000. What Makes Management Style Similar and Distinct Across Borders? Growth, Experience and Culture in Korean and Japanese Firms   Class presentation. Korea. 2010 China The economy of China is the third largest in the world, after the United States and Japan. China is the fastest-growing major economy in the world, and has had the fastest growing major economy for the past 30 years. China, economically extremely backward before 1949, has again become one of the worlds major economic powers with the greatest potential. In the 22 years following reform and opening-up in 1979 in particular, Chinas economy developed at an unprecedented rate, and that momentum has been held steady into the 21st century. In 2004, China further strengthened and improved its macro control, and the economy entered its best ever development period of recent years. So far, Chinas remarkable economic growth has come mostly from its trade and export dominance. A combination of low wages, specialized regional networks and product exporters has enabled China to become the global economys low-cost supplier. To achieve high performance, Chinese companies need to identify where their competitive advantages will lie in a global marketplace and build the necessary skills to capitalize on these opportunities. The relevance of Guanxi and the existence of Chinese business networks as supporting factors to the internationalization process of Chinese companies. Guanxi is a second currency and constitutes a key or a secret to corporate success in China and It is a Chinese word which is also recognized in Japan and Korea. Thus, together, Guanxi can be translated as relationships and connections. Thus, Guanxi is a social dimension, and a human factor. A large number of researches on doing

Trip Hop Essay -- Music Philosophy Papers

Trip Hop Lush soundscapes infused with a rich layering of soulful guitar riffs, jazzy horns and atmospheric strings, interwoven with innovative sampling and grounded by a hip-hop beat, slowed to a brooding moody tempo. Words can barely frame the complexity that is Trip Hop music. It is a genre so startlingly refreshing and innovative that the term Trip Hop itself only came into existence in the mid 90s, in an attempt to describe a musical style that defies all known musical categories. Trip Hop is an obscure offshoot of the umbrella term of electronic music. Trip Hop draws from a kaleidoscope of influence of jazz, hip-hop, dub and drum and bass. The essence of Trip Hop is sampling, the remixing of snippets of music from the recordings of other artistes. As such, Trip Hop has often been accused of being merely a hybrid sample which stitches together imitations other genres, and is undeserving of being termed a musical genre in its own right. Should an art form which employs mimicry be discredi ted, as Plato suggests in Republic X? In the part of book X of The Republic, where he deals with the function of Art in the republic, Plato discusses the imitative quality of Art, the appeal of Art and Poetry, and the effects of Poetry and drama. Written in the form of a dialogue between Socrates and Glaucon, the main thrust of the argument asserts that God is the only one true creator and that all other forms of creativity are but mere imitations of the original idea conceived by God (820). Socrates charges the creative arts for being deceptive and far removed from realityand asserts the argument that creativity opposes logic and reasoning, appealing only to the emotions (828). The dialogue culminates in a call for the banishment of... ... corresponds to what Plato terms as "mimetic art" it surpasses mere plagiarism and elevates sampling to an intellectual art form through the creativity injected by personal interpretation. Works Cited Plato. The Collected Dialogues of Plato, Including the Letters. ed. Edith Hamilton and Hunington Cairns. Princeton:Princeton UP, 1961. Segal, Victoria. "On the Road-Portishead" VOX Feb 1998. PNYC. Portishead -Roseland New York. Portishead & Lemon Films Production. VCD, Polygram Video, 1998. Portishead Dummy. Go! Beat, 1994. Tricky Maxinquaye . Island Records, 1995. Borders-San Francisco Feature- An Electronic Music Primer http://www.borderstores.com/stores/57/hm_feature3.html Ink Blot Magazine's Trip Hop Habitat http://www.big-shot.com/inkbot/trip_hop_badger.htm The Breakbeat Primer http://www.plato.nl/e-primer/breakbeat.htm

The Gap Inc Essays -- Business and Management Studies

The Gap Inc 1. Case Summary The Gap, Inc is a chain of retail stores that sell casual apparel, shoes, and accessories for men, woman and children. Headquarter in San Francisco; the stores operate under a variety of names including: Gap, Banana Republic, Old Navy Clothing Company, Gap Kids, and baby Gap. All merchandise sold by chain is private label. The Gap was founded in 1969 when Donald Fisher and his wife, Doris opened a small clothing store near San Francisco State University. By 1971 they were operating six Gap stores. In 1995, Fisher retired as CEO and Drexler, now age 50, took over the title. The Gap contracted with over 500 manufacturers around the world that made the companies private label apparel according to Gap specifications. Gap, Inc purchased about 30 % of its cloth from manufacturer located in United State and 70% from vendor located in 46 foreign countries. No single supplier provided more than 5 % of its merchandise. In the wake of concern over third world working conditions, the Gap also adopted a set of sourcing principle and guideline. This provide standard that the vendors had to meet including: engage in no form of discrimination, used no forced or prison labor, employee no children under 14 years of age, provide a safe working environment for employees, pay the legal minimum weight of the local industry standard- whichever is greater. The Gap’s supplier should also meet all applicable local environmental regulation, and comply with the Gap own more stringent environmental standards, neither threaten nor penalize employees for their efforts to organize or bargain collectively and uphold local custom laws. To ensure compliance with its standards, the Gap sends a Gap Field Representative to conduct in-depth interview with a prospective supplier prior to the initiation of a business relationship. The Gap supplier in Salvador, run by Mandarin International, Taiwanese-owned Company that operated apparel assembly plants around the world. The Gap had begun contracting with Mandarin plants in El Salvador in 1992. A worker there was paid approximately 12 cents for assembling a Gap three-quarter sleeves t-shirt or turtle neck, which retailed at about $20 in the United States. Wages at the Mandarin plants averaged 56 cents an hour-a level that was claimed to provide only 80% of the amount neede... ...arin employee who make Gap product. - The Gap should make sure the entire supplier fulfills its sourcing principle and guidelines. The supplier which doesn’t implemented the entire Gap standard and the local government standard, the Gap should avoid doing business with them. - Mandarin International done unethical business by not allowing their employee to make union (fired all the union members) and all the unethical behavior toward the employee. Recommendation - The Gap should choose their supplier carefully and maximize the Gap field representative by put an eyes and do the regular inspection not only when they start the business but always monitoring the working and social condition of the supplier to comply with the Gap code of conduct and also the local government laws. - The Gap representative officer should do the interview without being known by the Mandarin International, so the employee would be freely to speak about what really happened in the factory. - The Gap should give more effort to increase the quality of live their supplier employee which usually in the third world by giving education or other benefit.

Analyzing Managerial Decisions: Eastman Kodak

With the slogan â€Å"you press the button, we will do the rest†, George Eastman (a high school dropout) put the very first simple camera into the hands of a world of consumers in 1888 (â€Å"History of Kodak,† n. d. , para. 1). For many years, Eastman Kodak was virtually the only film manufacturer around so they had a monopoly in film production. Kodak was able to control the timing for introducing new products into the market and was able to make changes due to customer demand. Until the early 1980’s, Kodak owned the film production market with very little competition.This suddenly changed when Fuji Corporation and many other generic store brands began producing high quality film as well (Brickley, Smith, & Zimmerman, 2009, p. 358). Technological advances, robotics, new design capabilities and better communications made it possible for the other companies to bring new products to the market in much less time. It was now months instead of years (Brickley et al. , 2009, p. 358). Film and related products became more readily available, resulting in a more competitive film production industry. Kodak’s monopoly was gone.This caused Eastman Kodak to make changes to its organization architecture in 1984; the design of the current organization architecture no longer fit the business environment for the film industry. One of the largest factors to motivate Eastman Kodak to make these changes, were increased competition and decreased market share. The stock price of Eastman Kodak went from $85 a share in 1982 to just over $71 in 1984. This is a drop of 16% in their stock price (Brickley et al. , 2009, p. 358). When compared to the increases in stock for the other companies in this market as a whole, the decrease was disturbing.Kodak made some rapid and unbalanced changes to its architecture, in order that they might regain some of the market share it lost. While making changes to one section of the company, they did not coordinate the change s to the other sections. In 1984, Kodak decentralized the organization by restructuring and changing its decision making process. â€Å"The restructure created 17 new business units†. These new business units had profit–and-loss responsibilities, and the corresponding managers were given the responsibility to decide on new products, pricing and other important policies (Brickley et al., 2009, p. 359). Unfortunately the result of this major organizational architecture, had a very small impact on the companies plan to regain its market share and profits. In reaction to the lack of impact, Eastman Kodak implemented the Management Annual Performance Plan (MAPP). This was to be the new performance-evaluation and reward system. There are many types of Management Annual Performance Plans ( The government Performance Results Act of 1993 requires each state agency to develop and publish an Annual Performance Plan (â€Å"Annual Plans,† 2003, para. 14)).The company felt by changing the methods of rewarding individual and business units, it would help them to be more innovative and more responsive to the customers’ needs and demands (Brickley et al. , 2009, p. 359). And again, this change was a mistake and unfortunately it did not have the affect Kodak thought that it would. The new Performance Evaluation System did not motivate the employees. When changing organizational architecture, it is extremely important to remember that the three legs of the stool (or the three components) of organizational architecture are interdependent and need to be coordinated (Brickley et al., 2009, p. 350-1).Kodak should have designed it with the three following characteristics in mind: 1) assignment of decision rights, 2) methods of rewarding individuals, and 3) structure of systems to evaluate the performance of both individuals and business units (Brickley et al. , 2009, p. 341). This left Kodak’s â€Å"three legged stool† unbalanced. In short, t he company did not implement a rewards method and performance evaluation system at the same time it began changing the assignment of decision rights. When one component is changed, the other components should be changed too.Kodak could have improved the effectiveness of the change in organizational architecture by holding employees accountable while also implementing a decentralized decision making approach. Kodak was set in its ways for a long time and when Fuji and the other companies came along with the advanced technologies; it did not know how to make these changes in the most effective and efficient way possible. Finally, I believe they should have fired the CEO earlier, he was definitely not thinking along the same lines with the market performance and changing industry.When he discovered the three legged stool was not balanced it was too late. By firing the CEO this may have provided the â€Å"shake up† that management needed to get the company going in the right dire ction. â€Å"An interesting view in economics asserts that the foundations for behavioral assumptions such as profit or utility maximization at an individual level or behavior in accordance with Nash equilibrium at the strategic level should be found in evolutionary selection against those who do not behave as assumed. This view, could be called economic Darwinism† (Sloth & Whitta-Jacobsen, 2005, para. 2).This example perfectly illustrates the concept of economic Darwinism, especially from the perspective of â€Å"survival of the fittest† (Brickley et al. , 2009, p. 8). Kodak failed to stay competitive with Fuji by failing to adapt to the changing industry of film production, also by not effectively changing their organizational architecture. Due to this, Kodak lost significant profits and the market share. Although Kodak survived, it definitely was not the â€Å"fittest† in the film industry in the 1980’s and early 1990’s. In 1993, the CEO of many years was fired, further exemplifying economic Darwinism at Kodak.

Scientific Evidence Which Lead to the Fluid Mosaic Model

The scientific indorse which lead to the nomadic mosaic ideal 19th Century The earliest puts were really simple, as they suggested that lipid soluble substances entered cellular phones quicker than piss soluble substances scientists in those days had also figured out that the shapes of lipid were layers of fat. However, the downfall of the evidence extendd was that scientists back in the day were not able to provide information, as to how a lipid layer could remain stable in speck with the water surrounding the cell in its environment, since lipids are repelled by water. 0th century due(p) to chemical analysis of isolated membranes, it was discovered that the membrane is largely made up of phospholipids and cholesterol. Digging deeper, it was revealed that phospholipids were amphiphilic one head, which was soluble in water, and two tails, which would face inwards towards distributively other. This added to the bilayer remaining stable. 1934 A overbold model was propos ed by Davson-Danielli, since the new model suggested two sides of the bilayer to be coated with water-soluble proteins.Therefore, through and through extensive chemical analysis, it was revealed that there was a lot of protein in the membranes. Even though membranes were thought to be more leaky to lipids than water, the membrane was able to absorb water faster than a pure phospholipid layer. 1970 Davson-Daniellis model and theory was still accepted, since micrographs showed that membranes had a three-layered-structure.Before the fluid-mosaic model Due to advances in chemistry and biology, Davson-Danielli didnt seem to explain coherently how such fluidity could occur without crimson or breaking bonds. Due to new chemical methods, it was stated that the proteins of membranes were highly inconsistent in both quantity and type. cardinal five years later The fluid mosaic model was invented, which described the accordance of many scientists view on the cell membrane.

Marketing Plan- Pepsi in Pakistan

Contentsack directlyledgement3 executive juncturemary4 ch wholeenge5 wise wargon category5 harves arseg line extension5 sumitive improvement5 introduction to the go with5 sigtuation abbreviation7 beau monde analysis7 mission statement7 tidy sum statement7 grocery shargon8 node analysis8 customers8 consumer finish process9 contentions10 collaborators11 climate12 economic instal analysis12 political effect analysis13 technological factors14 social and ethnical analysis14 swot analysis of pepsi15 strengths15 impuissancees15 opportunities16 threats16 commercialise articulation16 doingsal base16 congnitive base17 consumeed commercialize scheme17 convergence17 scrapeing17 logotype18 pepsi slogan18 intersection point line19 packaging19 set20 worths of antithetic stores21 zeptractions21 placement/distri scarcelyion channel22 confirmatory distri stillion22 direct diffusion22 promotions22 conclusion23 suggestions23 bibliography24 references24 evidences24 visi ting cards24 acknowledgement ?We owe our gratitude to Allah Almighty whose shower of blessings and kindness has been on us finishedout the working on these pages. It is His befriend that we fin whollyy able to indite this document.Related article co.uk/gardenia-merchandising-plan/Gardenia Tar puzzle commercializeWe atomic subroutine 18 indebted to our respected teacher command Fiaza Rehman whos indispensable and intricate comments on various aspects conjoined with motivation do us come forth retention such(prenominal) as project. EXECUTIVE drum intellect ? Purpose of this project is to study the strategies which Pepsi is doing in Pakistani merchandise for its harvest-feast Pepsi green goddess. Pepsi outside(a) is a institution renowned make. It is a in truth tumesce organized transnational comp each, which operates al around solely oer the knowledge base. In Pakistan It alike(predicate) has proved itself to be the n angiotensin converting enzyme 1 flocculent d rink. no long time Pepsi is recognize as Pakistanis National drink Pepsis commodiousest rival is coca whole kit and caboodle gage. coca poop has an internationalist recognized vane. deoxycytidine monophosphates basic strength is its tick off name. average Pepsi with its aggressive wilinessing formulation and debauched diversification in creating and promoting recent ideas and yield packaging, is successfully holding is No. 1 assign in Pakistan. Pepsi is operating in Pakistan, d matchless its 12 bottlers e truly last(predicate) all perpetuallyyplace Pakistan. These bottlers be Pepsis strength. Pepsi has riposten franchise to these bottlers. bottlers, produce, distri neverthelesse and suspensor in promoting the brand. Pepsi besides debuted its extravagant nutrition chain KFC i. e. Kentucky Fried Chicken. We withal did analysis of the easily drink indus fork up in Pakistan and introduction round-eyed. The leisurely drinks set to compose worlds c onduct drunkenness sector. Global outgo of salving drinks is rising by 5% a year. CHALLENGE Pepsi is doing new harvest emersion on frequent interval of cadences. The function of which is to refresh the brand. By new ingatherings and modernistic ideas consumers rat easily be attracted.In fol dishonors ways Pepsi is doing new ingathering development. new(a) product category Pepsi which is of importly a familiarity of cushioned drinks aft(prenominal)wards frameing a brand in Pakistan Pepsi came into several(prenominal) new product category. Lays, kurkuray and aqua fina, fast feed restaurants ar the examples of new product category. harvest line extension Mountain dew is the most recent addition in the product line of softening drinks which is in truth(prenominal) common especially among the vernalsters. However Pepsi launch its several variants with a minor difference on frequent interval of snip.There mob away been umteen Pepsi variants produced all ov er the years since 1903, including Diet Pepsi, crystallization Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X ( purchasable in Finland and Brazil), Pepsi attached ( purchasable in Japan and South Korea), Pepsi Raw, Pepsi retrospective in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi etiolate in Japan. * Line Filling Pepsi claims that they atomic number 18 doing mass merchandising entirely on that point was an unfilled gap in the consumers. The diabetic patient rear endt intent the regular Pepsi beca usance f the sugar. So Pepsi had introduced forageing Pepsi to fill the gap in their drinks as of past onwards level(p) diabetic citizenry became their consumers. Incremental Improvement Pepsi giant is an example of incremental improvement do by Pepsi. It was 2. 25 liter bottle introduced few years ago in Pakistan. The purpose of this packing is to offer the Pepsi to a family for bingle or two time meals. ou tlay of this pack is likewise unploughed low so that is house be affordable easily by the consumers. foundation garment TO THE ph one and save(a)r Pepsi International is a world renowned brand.It is a truly considerably organized multinational troupe, which operates almost all over the world. They produce, one of best carbonate drinks in the world. Pepsi is a symbol of hygiene, property and service, all over the world. Pepsi is producing locoweed for much(prenominal) than than 100 years and it has dominated the world commercialise for a long time. Its head office is in New York. chronicle OF PEPSI COLA It was start introduced as Brads sup in New Bern, North Carolina in 1898 by Caleb Bradham, who do it at his pharmacy where the drink was sold.It was later named Pepsi locoweed, possibly repayable to the digestive enzyme pepsin and kola nuts utilise in the recipe. Bradham sought to create a fountain drink that was delicious and would incite in digestion and boos t energy. In 1903, Bradham locomote the bottling of Pepsi- dope from his drugstore to a rented w argonhouse. That year, Bradham sold 7,968 gallons of syrup. The future(a) year, Pepsi was sold in cardinal-ounce bottles, and gross gross revenue gain to 19,848 gallons. In 1909, automobile race induct Barney Oldfield was the first celebrity to endorse Pepsi- sess, describing it as A bully drink efreshing, invigorating, a fine bracer before a race. The advert theme exquisite and Healthful was therefore used over the next two decades. In 1926, Pepsi genuine its first logo redesign since the passe-partout design of 1905. In the year 1929, the logo was changed again. In 1931, at the depth of the groovy Depression, the Pepsi-Cola Company entered bankruptcy in enlarged part due to financial losings incurred by speculating on wildly move sugar tolls as a yield of initiation War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. octet years later, the bon to n went bankrupt again.Pepsis assets were wherefore purchased by Charles Guth, the President of bean Inc. Loft was a rear enddy manufacturer with retail stores that contained soda fountains. He sought to fill in coca-Cola at his stores fountains after Coke refused to give him a cease on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. During the Great Depression, Pepsi gained popularity avocation the introduction in 1936 of a 12-ounce bottle. ab initio priced at 10 cents, gross revenue were slow, but when the price was slashed to five cents, gross gross sales adjoind substantially.With a radio advertising attempt featuring the jingle Pepsi-Cola hits the spot / xii full ounces, thats a lot / doubly as much(prenominal) for a nickel, as well / Pepsi-Cola is the drink for you, arranged in such a way that the jingle never ends. Pepsi encouraged price-watching consumers to switch, obliquely referring to the coca plant-Cola standard of six ounce s per bottle for the price of five cents (a nickel), quite of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsis status. In 1937 500,000,000 bottles of Pepsi were consumed.From 1936 to 1938, Pepsi-Colas pelf doubled. Pepsis success under Guth came sequence the Loft Candy cable was faltering. Since he had initially used Lofts finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for self- give of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaw be Supreme judgeship and in the end ending in a loss for Guth. PEPSI COLA PAKISTAN The market place in Pakistan is surely dominated by Pepsi. It has proven itself to be the No. 1 soft drink in Pakistan. Now days Pepsi is recognized as Pakistanis National drink.In 1971, first plant of Pepsi was constructed in Multan, and from there after Pepsi is going naughtyer and higher. Pepsi is the choice soft drink of every one. It is consumed by all age groups because of its distinctive taste. Comp atomic number 18d with different Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all. Consumers opinion results explain the same outcome and Pepsi has been decl bed as the most takeed soft drink of Pakistan. SITUATION digest COMPANY ANALYSIS MISSION STATEMENT To be the worlds premier consumer Products Company pointed on convenient nutriments and beverages.We seek to produce muscular financial rewards to embellishors as we provide opportunities for egression and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we progress to for honesty, fairness and integrity. VISION STATEMENT To be the worlds best beverage company. be the best core providing outstanding timber, service, cleanliness and value, so that their every customer is contented an d golden with their products. To increase the value of their partakeholders investment through with(predicate) and through sales growth, exist control and wise investment of resources. commercialise SHAREWhen Pepsi was introduced in Pakistan, it faced fierce contest with 7up, lemon and lime drinks, which was established during 1968, in Multan. Pepsi introduced its lemon and lime, Teem to compete with 7up. It successfully, after nigh years, took over 7up, and this enhanced Pepsis profits and market share. In Pakistan, Pepsi with 7up enjoys 70% of the market share where as the coke just has 20% markets share. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsis strength. Pepsi has given franchise to these bottlers. bottlers, produce, distribute and help in promoting the brand.Pepsi in any case launched its fast food chain KFC i. e. Kentucky Fried Chicken. CUSTOMER ANALYSIS CUSTOMERS There are three types of customers 1. Cons umer 2. concern 3. Government Pepsi main focus is the consumers which are the end users. Pepsi has to specify its merchandising strategies property in tantrum the consumer get behavior. To bode the behavior of the consumer is a business problem. physiological aspect of the consumer backside be comfortable but it is difficult to make full the consumer mentally. Consumer get behavior is affected by original factors like Cultural factors, Social factors, personalised factors and Psychological factors.So the producer should keep these factors in Mind art object promoting their product so that they spate acquire the customer and increase their market share. There are unalike consumers in a society whose behavior is non the same. Every consumer has a several(predicate) perception of distinguishable products. Some consumers are impressed by one quality of the product which may be in the pot of other(a) consumer non that impressive. So to deal with different consumer s in a society one should know closely the consumer bargain foring behavior process which may help in making a true picture of their product in the mind of the consumers.About 75 gazillion cases a year for Pepsi alone the total beverage market is nigh 120 million cases of which 65% per cent are Pepsi products close 20 to 22 per cent are Coca-Cola products and Zum Zum genus Cola and Mecca Cola, Amrit Cola and Muslim Cola there are so numerous a(prenominal) colas there is RC and Double Cola which are franchised products. Altogether they wee-wee around 5 per cent of the market. Due to the Afghan and Iraq wars, they did get a little footing especially in the frontier and capital of Pakistan neighborhood but still they are not hugely popular * ? Total one-year sale of soft drink in Pakistan 120 million cases * ?Pepsi annual sales in Pakistan 75 million * ? market place share of Pepsi 65% * ? expending growth 1. 7 % per year CONSUMER DECISION make for Consumer decision proces s or consumer buying behavior is explained in some locomote which are discussed below * Need appellation The consumer is dispositiony and he wants to quench his thirst. * information Search He get out calculate as to what result satisfy his thirst the most. * Evaluation of Alternatives He entrust now evaluate from the wide range of beverages useable to him that which one of them is suitable to him in terms of quality, taste and is pocket friendly. Selection subsequently evaluating the product he will select a product. * Purchase The consumer will buy the selected product. * Post-Purchase Experience It is the experience that the consumer gets after apply the product. He will use the product again if he feels that his satisfaction after use is more or allude to the price of the product. After looking at above mentioned example, we can get an taking into custody that a product should be so suited that whenever a person identifies his deficiency, he selects our product amon g various substitute products and he feel satisfies so that he retains the use of that product.COMPETITORS Company who directly object lens your customers. The marketing concept states that to be successful, a company mustiness(prenominal) provide greater customer value and satisfaction than its contenders do. Pepsi has a stout ambition with Coca Cola mend it faces a little competition with the topical anesthetic producers like RC Cola, Shandi Cola and so on The local producers hardly affect the sales of Pepsi in the market. There are different types of contender in the market. Some of them in which our product lies are discussed below ? Close competitor Pepsi and Coke are close competitors.It subject matter that twain contract direct competition in the market, their products are close substitutes for one another. Both the products can influence the market share of one another through effective strategies do to vie up with their competitors. * Distant competitors Pepsi cola and Nestle succus are distant competitors of one another. It inculpates that their products satisfy the same want but they are in indirect competition with one another. * Strong Vs Weak Coca Cola and Pepsi are brawny competitors. In Pakistan Pepsi is the market leader and Coca Cola is its competitor.The Pepsi makes defense strategies so that it can maintain its position in the market. While Coca Cola is a challenger and it makes ack-ack gun strategies so that it can pop off the market leader. Pepsi and Shandi Cola are weak competitors. Pepsi is the market leader and Shandi Cola is the follower. Pepsi is not in direct competition with the Shandi Cola. It means that Shandi Cola has little effect on the sales of Pepsi. COLLABORATORS Pepsi Cola International has given franchises all over Pakistan. These companies swallow installed their plants in different parts of Pakistan with these specified areas and names e. g.City call forth of Franchise Karachi Pakistan bottlers Lahore Riaz Bottlers Faisalabad Punjab Beverage Multan Shamim company Pepsi Cola provides consumers place utility which is, where ever and whenever you want it, you get it Pepsis channel of distribution is very aggressive according to the consumers, manufacturers and distributors. Pepsi has 12 different units in different areas of Pakistan, which make the Pepsi easily available all over the libratery. The cities in which the Pepsi units are * Lahore * Sukkur * Karachi * Multan * Dera Ghazi Khan * Islamabad * Faisalabad * Quetta * Hyderabad * Sahiwal * HattarPepsi is an international brand so it also has other units in other countries of the world like America, Europe, Afghanistan, Middle East and commutation Asia. The big advantage for Pepsi in Pakistan is that it distributes the product through bottlers. So bottlers effort also contributes in the promotion of Pepsi. CLIMATE economical EFFECT ANALYSIS * Income and Income per Capita If the income level or per capita income of th e bulk increases, it will arrive at a positive effect on the wasting disease of Pepsi. * Inflation If the country faces inflationary trim in the market, the price of the Pepsi will ultimately increase which will lower its hold. Consumption Behavior Pakistan is a consumption orientated society. Due to demonstration effect the pile are more inclined towards consumption than saving. So the plurality of Pakistan spent to a great extent on food items. Hence Pepsi has a well(p) market share in the present circumstances. * Income Distribution It means how much is in the hands of rich and pitiable class. In Pakistan 10% rich heap posses 93% of wealth and 90% peck posses 7% of wealth. If there is balanced distribution of income in the country, the consumption of the people will increase therefrom increase the sales of beverages as well. * Payment ModAs the use of charge card money is increasing the consumption radiation diagram of the people are increasing. Although it will b reak a low affect on the consumption of Pepsi. * Employment Opportunities As use opportunities increase the living standard of the people increase and the people consume more. * store up Demand In case of Pepsi, aggregate inquire of the product increases in the flavour of summer as the hot persist makes the consumers want to drink more. * Aggregate interpret In summer season to cope up with the increasing demand they have to increase the aggregate bring home the bacon of their product. * scotch PoliciesSome of the economic policies which can affect the market of Pepsi are discussed below * Fiscal polity It is the policy of taxes. If heavy tax is levied on Pepsi then its price will nip and tuck having negative effect on its consumption. * pecuniary polity Monetary policy is made to restrict or increase the supply of money in the market. If policies are made to restrict the flow of money in the market, inflation can be controlled thusly increasing the real income of the pe ople which will ultimately affect the consumption of Pepsi. * Price Policy If price of Pepsi is increased its demand will decrease and vice versa. Income Policy If income of the people will increase their purchase power will increase and therefrom increasing the market share of Pepsi. policy-making EFFECT ANALYSIS * Political durableness Whenever the government is considered to be stable, the business will flourish. If there is political stability in the country the policies and strategies made by Pepsi can be consistent to be implemented. contrary companies are also keen to invest in those countries which are politically stable where they have no fear of ebb in their market share or shut down due to jerky change of government. Mixed Economy In mixed economy government and semiprivate sector both plays their role in developing the economy of the country. Investment by foreign companies like Pepsi is more probably to flourish in mixed economy.? * Laws provision Government h as given copy rights to Pepsi so that another company cannot sell their product by the name of Pepsi. The countries where laws are formulated, the strategies and activities of the company are different. TECHNOLOGICAL FACTORS * Research and DevelopmentThrough look into and development quality of the product can be improved or meliorate techniques or machinery can be demonstrable which can increase the production. When technology is progress the supply of the product increase hence the company experiences growth in their business. companionable AND CULTURAL ANALYSIS * Psychographic It is a combine of demographic and psychological factors. Psychological attributes mean how you perceive things. The company will focus on the behavior of consumers and make different changes in their product quantity or quality and in promoting their product so that they can attract the customers.Keeping in view that the behavior of different consumers is not alike they have to make their marketing st rategies in accordance with their requirements so that they are confident(p) to buy the product. * Religious Religious factors can influence the market sales of Pepsi as it happened in 2003 when the U. S-led attack on Iraq, wide sections of society in Pakistan have out(p) American multinationals Coke and Pepsi * Social office Pepsi is a well renowned brand. slew who are brand conscious will not drink beverages of lesser know brands such as Amrat cola.They will try to show their status by inebriation Pepsi which is known to all as a quality drink. * Media It is a very historic factor for marketing. Media these days is a very effective way of inspiring people to buy a specific product. A good promotion can frisk up sales to a great extent. drum ANALYSIS OF PEPSI SWOT Analysis, which is found on thorough review of the business (corporation, product category competition, customers and products), identities and evaluates the internal strengths and weakness of the companies well as its external threats and opportunities.The marketing mix is driven by the results of the SWOT analysis. STRENGTHS * Demand of Pepsi is more than its competitors. * Company has a very established name and a good theme. * Pepsi has large market share than its competitors. * As the fool customers of Pepsi is young generation, so Pepsi has more brand loyal customers. * some of the customers are satisfied with the price of the Pepsi. * Pepsi is an international company and it has a very strong position internationally. * The environment of factory is very good and attractive. * Pepsi spends a lot of work out on its advertising. Pepsi has a very broad distribution channel and it is easily available everywhere. * Employees are also motivated. * Pepsi offers many discount schemes for customers time to time. * Pepsi Cola is sponsoring sports, musical concerts, walks. * The localisation of the Pepsi plant is utilized that all major(ip) markets of Lahore are within the reach of the Pe psi plant within 30-45 minutes. WEAKNESSES * Pepsi does not offer any sort of incentive or discount to its retailers. * Pepsi target only young customers in their promotions. * Crown of the disposable bottle is not good. * Demand of disposal bottle is declining. Pepsi tin pack is not available in farthest off rural areas. * Pepsi is not considering many potential outlets like hotels, college canteens etc. OPPORTUNITIES * Company may start launching rural areas also. * The company may also diversify its business in some other potential business. * Increased saki of people in musical groups, ethnical shows and sports has provided an opportunity for Pepsi to increase its sales through them. THREATS * The main competitor of the company is the Coca Cola. * At the international level, Pepsi has a very strong competition with Coke.Coke has started its publicizings more efficaciously to increase their demand and it is a very strong threat for Pepsi. * Cola drinks are not good for the h ealth so the awareness level of the people is increasing which is a big threat to the company. market place SEGMENTATION It means that you divide the target market in to different groups. Market consists of buyers and buyers differ in one or more ways. They may differ in wants, resources, locations and buying practices. Through market segmentation companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and in effect with products nd services that match their crotchety needs. Segmentation is done on rump of the previously mentioned external factors and the following behavioral BASE It is how people perceive a specific product, in short psychological analysis of a product. Pepsi all over the world is recognized as a quality drink and therefore people drink it without any hesitation whenever they are thirsty or otherwise. So marketers of Pepsi have made it a drink for all people and for diabetic people they introduced nourishment Pepsi. CONGNITIVE BASE It pushes and pulls the consumer.If the outlook of Pepsi bottle is desirable and it attracts the consumer, he will buy it even if he isnt thirsty. SELECTED MARKET outline point of intersection The soft drinks market in Pakistan enjoys dynamic growth in both volume and value terms. Carbonated drinks have become part of the culture in Pakistan and multinational companies have kept up(p) standards over the years to provide the nation with high-quality drinks. pastoral areas of Pakistan have driven sales of change drinks to new heights as more than 60 percent of the population resides in rural areas and young consumers are more attracted to advertising.Pepsi is the most popular and leader brand in the Pakistani market and is consumed by children and adults alike. Pepsi is a responsible corporate brand of Pakistan and have contributed a lot to the economy. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. Un til unless the product of the company is not strong in the market it cannot survive in the time-consuming run. Pepsi has a product line comprised up of carbohydrate drinks, Lays and many other products in Pakistan.Pepsis product line satisfies consumer needs because Pepsi produces different types of soft drinks for different consumers. The most popular product of Pepsi is Pepsi Cola. Due to its good taste Pepsi is a well-known product. therefrom Pepsi Cola satisfies the consumers needs efficiently by launching a craved product. BRANDING Consumer view a brand name as an important part of the product and branding can add value to the product. A name, term, sign, symbol or design or a conclave of these intended to identify the goods and services of one eller or group of seller and to recognize them from their competitors. LOGO Logo is what establishes a brand name in the consumer mind. It is the brands identify, sig record, image and more often it is a logo that makes of breaks a product logo plays a very effective role to improve the product or brand. Pepsi kept on changing its logo from time to time on with the trade marks. Evolution of Pepsi logo ? PEPSI motto 1909-1939 Delicious and Healthful 1939-1950 Twice As Much For A Nickel in any case 1950-1963 The Light Refreshment 1953-1961 Be convivial 961-1963 Now Its Pepsi For Those Who Think Young 1963-1967 add together Alive Youre In The Pepsi Generation 1967-1969 examine That Beats The Others Cold 1969-1973 Youve Got A surge To Live, Pepsis Got A Lot To Give 1973-1975 bring together The Pepsi People Feelin Free 1975-1978 Have A Pepsi Day 1978-1981 Catch That Pepsi Spirit 1981-1982 Pepsis Got Your gustation For Life 1983-1983 Pepsi Now 1984-now Pepsi, The Choice Of A New Generation 2000 The choice of a new generation. 2003 Zinda Dilon Ki Pehchan. 006 Generation next. PRODUCT LINE SODA WATER CHIPS JUICES Pepsi cola Aquafina Lays Tropicana Teem Kurkure Mirinda 7up Dew Pepsi twist PACKAGING packaging is a part of product planning in which a firm researchers, designs, and produces its packaging. The bodily container may be a cardboard, metal, tensile or wooden box a cellophane, wax typography, or cloth neglige a glass, aluminum, or plastic cushion or can a paper bag styro foam some other strong or a combination of these products frequently have more than one physical container.But packaging depends upon the product nature as well as complex body part means either it is smooth-spoken, semi liquid or solid. In case of Pepsi Cola, they take the packaging designs by considering what is better for company and what is better or convenient for the transportation. For defend the syrup, Pepsi Cola uses the glass as well as plastic bottles of different quantity. The variants that are offered by Pepsi in terms of size of it and quantity, 1. 175 ml Mini Bottle(not available now) 2. 250 ml standard Bottle 3. ccc ml Tin 4. 1000 m l Regular Liter Bottle 5. 1500 ml Disposable BottlePRICE The amounts of money charged for a product or service, or sum of the values that consumers exchange for the do goods of having or victimisation the product or services. As price gives us the profit so this P is very important for business price of product should be that which gives uttermost benefit to the company and which gives maximum satisfaction to the customer. succeeding(a) factors Pepsi kept in mind while determining the price strategy. * Price should be set according to the product demand of public. * Price should be that which gives the company maximum revenue. Price should not be too low or too high than the price competitor is charging from their customers otherwise cipher will buy your product. * Price must be keeping the view of your target market. The price of Pepsi Cola, despite being market leader is the same as that of its competitor Coca cola. Sometimes, Pepsi places its customers into some psychologica l pricing strategies by reducing a high priced bottle and consumers think that they save a lot of money from this. PRICES OF DIFFERENT BOTTLES Regular bottle e= rupees 12 Non revertible/disposable= rupees 17 Liter Bottle=rupees 30 . 5 Liter Bottle= rupees 60 2. 25 Liter Bottle= rupees 70 DISCOUNTS Pepsi Cola offers various discounts to those retailers who have the maximum sales of Pepsi products on daily, periodic and on seasonal basis. Some of the main discounts given to the retailers are as follows tonicity deductive terra firmaing Following are discounts offered by Pepsi. 1/10 Discount I. e. one case of Pepsi is free on buying 10 cases of Pepsi at one time. 2/20 Discount I. e. two cases of Pepsi are free on buying 20 cases of Pepsi at one time. Seasonal Discount Following are discounts offered by Pepsi.Pepsi also offers seasonal discounts schemes by reducing price in Ramadan and on Eid. Pepsi also offers trade in allowance for retailers. PLACEMENT/ dispersal CHANNEL The Peps i uses the following two bring for the distribution of their products. INDIRECT statistical distribution verificatory distribution involves agency holders e. g. Riaz Bottlers Pvt. Ltd. Lahore franchise has carve up its region i. e. Lahore and Kasur districts in two categories. local Zone These are 62 agencies distributing Pepsi Products (250ml Sd) only around Lahore in their respective allocated sub zones. Out Station Zone 7 dealers have been appointed by the bottlers for far distant places and in out skirts of Lahore and Kasur the dealers twisting in direct distribution are only authorized to sell 250 ml (STD) bottle of Pepsi, Team and Marinda. DIRECT DISTRIBUTION The factory vehicles operate on 45 direct routes in Lahore selling non-returnable bottles Litter, favorite and Can. PROMOTIONS In Pakistan Pepsi is the most liked soft drink especially by young generation so the Pepsi cola company has devised such marketing strategy which attracted them. For this reason they started monitoring the habits of the generation.What they saw was that the students were crazy about cricket and usually liked to regard them so in order to increase their sales the Pepsi cola company compensable high amounts of money to the cricketers to act as their spokes men. Some of the most famous cricketers in the modern era have acted as spoke persons also film stars have been acting as spoke persons. The Pepsi cola company has after doing research also has introduced different size of bottles offered at lower prices so that everyone can afford them. excessively Pepsi Company has introduced other soft drinks including mountain dew, seven up and marinda.Pepsi company has introduced other flavors such as Pepsi twist, Pepsi max diet Pepsi. Pepsi Cola Company has also become official sponsors of Pakistan cricket and has sponsored a number of series. Also Pepsi has donated a lot to the state quake victims and has launched a number of poke schemes to attract new customers As a resul t of this marketing strategy Pepsi has become the largest seller of soft drinks in Pakistan and is soft forming a monopoly in drinks market. Although many soft drinks like Pepsi have been introduced such as Amrit Cola, Quibla Cola offered at lower prices but none of these drinks have been able deputize it.Frequency of the Pepsi ads varies from time to time. When the season is on Pepsi do heavy advertisement especially in ramzan days or eid occasions but this advertisement not remain consist. We can hardly see the ads of Pepsi now as there is winter season. CONCLUSION Pepsi is a well renowned company and it has maintained its position well by instinct the client psychology, by ensuring quality, by introducing manners in products, by enlarging its product base, by keeping economic factors in view and by intense and jazzy advertisements.Whenever and where ever there is a spotlight event, Pepsi must figure in, like the one day international cricket matches between India and Pakistan many other such occasions. The key invent for success in the Marketing World is to remain in the spotlight and that is what Pepsi is doing. SUGGESTIONS The marketing world is full of surprises. Who could imagine that Coca Cola would be overtaken by Pepsi? If Coke could be overrun by Pepsi, it would be no wonder that Pepsi might be overtaken by some other beverage. The need then is to combine quality with ingenuity.Along with that, the reputation of the company has to be kept robust. at once we live in a fast moving world where novelty and newness count a lot. One cannot rest on ones laurels. Fresh efforts, newness of approach path must remain the cardinal principles of a well orchestrated marketing strategy and the campaign must be relentless. A continuous bombardment in advertisement would convince the clients that Pepsi is a part of their lives. In order to live with style, Pepsi ought to be an necessity ingredient of ones life.The Pepsi is at its adulthood stage and the sale s of company are not growing very rapidly. Company is doing a lot of promotional activities to let the product remain in the market. It holds a large share of the market and whenever the sales state declining, the company can improve it by different promotional activities. Marketers of Pepsi can try to improve sales by improving one or more marketing mix elements. They can cut prices to attract new users and competitors customers. They can also launch a better advertising campaign or use aggressive sales promotion to improve the sales.Thus, Pepsi is at its maturity stage. BIBLIOGRAPHY The following are the reference material where the information is collected. i) Company websitewww. pepsico. com ii) Project synopsis REFERENCES The person from whom the information is collected. i) NameTousif-ur-Rahman Khan ii) prenomen/PositionBusiness Unit Manager iii) Cell No. 0302-8465226 iv) Email Addresstousif. email&160protected com. pk EVIDENCES VISITING tease The visiting cards of the pers ons relevant to marketing department are attached herewith.