Marketing Plan- Pepsi in Pakistan

Contentsack directlyledgement3 executive juncturemary4 ch wholeenge5 wise wargon category5 harves arseg line extension5 sumitive improvement5 introduction to the go with5 sigtuation abbreviation7 beau monde analysis7 mission statement7 tidy sum statement7 grocery shargon8 node analysis8 customers8 consumer finish process9 contentions10 collaborators11 climate12 economic instal analysis12 political effect analysis13 technological factors14 social and ethnical analysis14 swot analysis of pepsi15 strengths15 impuissancees15 opportunities16 threats16 commercialise articulation16 doingsal base16 congnitive base17 consumeed commercialize scheme17 convergence17 scrapeing17 logotype18 pepsi slogan18 intersection point line19 packaging19 set20 worths of antithetic stores21 zeptractions21 placement/distri scarcelyion channel22 confirmatory distri stillion22 direct diffusion22 promotions22 conclusion23 suggestions23 bibliography24 references24 evidences24 visi ting cards24 acknowledgement ?We owe our gratitude to Allah Almighty whose shower of blessings and kindness has been on us finishedout the working on these pages. It is His befriend that we fin whollyy able to indite this document.Related article co.uk/gardenia-merchandising-plan/Gardenia Tar puzzle commercializeWe atomic subroutine 18 indebted to our respected teacher command Fiaza Rehman whos indispensable and intricate comments on various aspects conjoined with motivation do us come forth retention such(prenominal) as project. EXECUTIVE drum intellect ? Purpose of this project is to study the strategies which Pepsi is doing in Pakistani merchandise for its harvest-feast Pepsi green goddess. Pepsi outside(a) is a institution renowned make. It is a in truth tumesce organized transnational comp each, which operates al around solely oer the knowledge base. In Pakistan It alike(predicate) has proved itself to be the n angiotensin converting enzyme 1 flocculent d rink. no long time Pepsi is recognize as Pakistanis National drink Pepsis commodiousest rival is coca whole kit and caboodle gage. coca poop has an internationalist recognized vane. deoxycytidine monophosphates basic strength is its tick off name. average Pepsi with its aggressive wilinessing formulation and debauched diversification in creating and promoting recent ideas and yield packaging, is successfully holding is No. 1 assign in Pakistan. Pepsi is operating in Pakistan, d matchless its 12 bottlers e truly last(predicate) all perpetuallyyplace Pakistan. These bottlers be Pepsis strength. Pepsi has riposten franchise to these bottlers. bottlers, produce, distri neverthelesse and suspensor in promoting the brand. Pepsi besides debuted its extravagant nutrition chain KFC i. e. Kentucky Fried Chicken. We withal did analysis of the easily drink indus fork up in Pakistan and introduction round-eyed. The leisurely drinks set to compose worlds c onduct drunkenness sector. Global outgo of salving drinks is rising by 5% a year. CHALLENGE Pepsi is doing new harvest emersion on frequent interval of cadences. The function of which is to refresh the brand. By new ingatherings and modernistic ideas consumers rat easily be attracted.In fol dishonors ways Pepsi is doing new ingathering development. new(a) product category Pepsi which is of importly a familiarity of cushioned drinks aft(prenominal)wards frameing a brand in Pakistan Pepsi came into several(prenominal) new product category. Lays, kurkuray and aqua fina, fast feed restaurants ar the examples of new product category. harvest line extension Mountain dew is the most recent addition in the product line of softening drinks which is in truth(prenominal) common especially among the vernalsters. However Pepsi launch its several variants with a minor difference on frequent interval of snip.There mob away been umteen Pepsi variants produced all ov er the years since 1903, including Diet Pepsi, crystallization Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X ( purchasable in Finland and Brazil), Pepsi attached ( purchasable in Japan and South Korea), Pepsi Raw, Pepsi retrospective in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi etiolate in Japan. * Line Filling Pepsi claims that they atomic number 18 doing mass merchandising entirely on that point was an unfilled gap in the consumers. The diabetic patient rear endt intent the regular Pepsi beca usance f the sugar. So Pepsi had introduced forageing Pepsi to fill the gap in their drinks as of past onwards level(p) diabetic citizenry became their consumers. Incremental Improvement Pepsi giant is an example of incremental improvement do by Pepsi. It was 2. 25 liter bottle introduced few years ago in Pakistan. The purpose of this packing is to offer the Pepsi to a family for bingle or two time meals. ou tlay of this pack is likewise unploughed low so that is house be affordable easily by the consumers. foundation garment TO THE ph one and save(a)r Pepsi International is a world renowned brand.It is a truly considerably organized multinational troupe, which operates almost all over the world. They produce, one of best carbonate drinks in the world. Pepsi is a symbol of hygiene, property and service, all over the world. Pepsi is producing locoweed for much(prenominal) than than 100 years and it has dominated the world commercialise for a long time. Its head office is in New York. chronicle OF PEPSI COLA It was start introduced as Brads sup in New Bern, North Carolina in 1898 by Caleb Bradham, who do it at his pharmacy where the drink was sold.It was later named Pepsi locoweed, possibly repayable to the digestive enzyme pepsin and kola nuts utilise in the recipe. Bradham sought to create a fountain drink that was delicious and would incite in digestion and boos t energy. In 1903, Bradham locomote the bottling of Pepsi- dope from his drugstore to a rented w argonhouse. That year, Bradham sold 7,968 gallons of syrup. The future(a) year, Pepsi was sold in cardinal-ounce bottles, and gross gross revenue gain to 19,848 gallons. In 1909, automobile race induct Barney Oldfield was the first celebrity to endorse Pepsi- sess, describing it as A bully drink efreshing, invigorating, a fine bracer before a race. The advert theme exquisite and Healthful was therefore used over the next two decades. In 1926, Pepsi genuine its first logo redesign since the passe-partout design of 1905. In the year 1929, the logo was changed again. In 1931, at the depth of the groovy Depression, the Pepsi-Cola Company entered bankruptcy in enlarged part due to financial losings incurred by speculating on wildly move sugar tolls as a yield of initiation War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. octet years later, the bon to n went bankrupt again.Pepsis assets were wherefore purchased by Charles Guth, the President of bean Inc. Loft was a rear enddy manufacturer with retail stores that contained soda fountains. He sought to fill in coca-Cola at his stores fountains after Coke refused to give him a cease on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. During the Great Depression, Pepsi gained popularity avocation the introduction in 1936 of a 12-ounce bottle. ab initio priced at 10 cents, gross revenue were slow, but when the price was slashed to five cents, gross gross sales adjoind substantially.With a radio advertising attempt featuring the jingle Pepsi-Cola hits the spot / xii full ounces, thats a lot / doubly as much(prenominal) for a nickel, as well / Pepsi-Cola is the drink for you, arranged in such a way that the jingle never ends. Pepsi encouraged price-watching consumers to switch, obliquely referring to the coca plant-Cola standard of six ounce s per bottle for the price of five cents (a nickel), quite of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsis status. In 1937 500,000,000 bottles of Pepsi were consumed.From 1936 to 1938, Pepsi-Colas pelf doubled. Pepsis success under Guth came sequence the Loft Candy cable was faltering. Since he had initially used Lofts finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for self- give of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaw be Supreme judgeship and in the end ending in a loss for Guth. PEPSI COLA PAKISTAN The market place in Pakistan is surely dominated by Pepsi. It has proven itself to be the No. 1 soft drink in Pakistan. Now days Pepsi is recognized as Pakistanis National drink.In 1971, first plant of Pepsi was constructed in Multan, and from there after Pepsi is going naughtyer and higher. Pepsi is the choice soft drink of every one. It is consumed by all age groups because of its distinctive taste. Comp atomic number 18d with different Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all. Consumers opinion results explain the same outcome and Pepsi has been decl bed as the most takeed soft drink of Pakistan. SITUATION digest COMPANY ANALYSIS MISSION STATEMENT To be the worlds premier consumer Products Company pointed on convenient nutriments and beverages.We seek to produce muscular financial rewards to embellishors as we provide opportunities for egression and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we progress to for honesty, fairness and integrity. VISION STATEMENT To be the worlds best beverage company. be the best core providing outstanding timber, service, cleanliness and value, so that their every customer is contented an d golden with their products. To increase the value of their partakeholders investment through with(predicate) and through sales growth, exist control and wise investment of resources. commercialise SHAREWhen Pepsi was introduced in Pakistan, it faced fierce contest with 7up, lemon and lime drinks, which was established during 1968, in Multan. Pepsi introduced its lemon and lime, Teem to compete with 7up. It successfully, after nigh years, took over 7up, and this enhanced Pepsis profits and market share. In Pakistan, Pepsi with 7up enjoys 70% of the market share where as the coke just has 20% markets share. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsis strength. Pepsi has given franchise to these bottlers. bottlers, produce, distribute and help in promoting the brand.Pepsi in any case launched its fast food chain KFC i. e. Kentucky Fried Chicken. CUSTOMER ANALYSIS CUSTOMERS There are three types of customers 1. Cons umer 2. concern 3. Government Pepsi main focus is the consumers which are the end users. Pepsi has to specify its merchandising strategies property in tantrum the consumer get behavior. To bode the behavior of the consumer is a business problem. physiological aspect of the consumer backside be comfortable but it is difficult to make full the consumer mentally. Consumer get behavior is affected by original factors like Cultural factors, Social factors, personalised factors and Psychological factors.So the producer should keep these factors in Mind art object promoting their product so that they spate acquire the customer and increase their market share. There are unalike consumers in a society whose behavior is non the same. Every consumer has a several(predicate) perception of distinguishable products. Some consumers are impressed by one quality of the product which may be in the pot of other(a) consumer non that impressive. So to deal with different consumer s in a society one should know closely the consumer bargain foring behavior process which may help in making a true picture of their product in the mind of the consumers.About 75 gazillion cases a year for Pepsi alone the total beverage market is nigh 120 million cases of which 65% per cent are Pepsi products close 20 to 22 per cent are Coca-Cola products and Zum Zum genus Cola and Mecca Cola, Amrit Cola and Muslim Cola there are so numerous a(prenominal) colas there is RC and Double Cola which are franchised products. Altogether they wee-wee around 5 per cent of the market. Due to the Afghan and Iraq wars, they did get a little footing especially in the frontier and capital of Pakistan neighborhood but still they are not hugely popular * ? Total one-year sale of soft drink in Pakistan 120 million cases * ?Pepsi annual sales in Pakistan 75 million * ? market place share of Pepsi 65% * ? expending growth 1. 7 % per year CONSUMER DECISION make for Consumer decision proces s or consumer buying behavior is explained in some locomote which are discussed below * Need appellation The consumer is dispositiony and he wants to quench his thirst. * information Search He get out calculate as to what result satisfy his thirst the most. * Evaluation of Alternatives He entrust now evaluate from the wide range of beverages useable to him that which one of them is suitable to him in terms of quality, taste and is pocket friendly. Selection subsequently evaluating the product he will select a product. * Purchase The consumer will buy the selected product. * Post-Purchase Experience It is the experience that the consumer gets after apply the product. He will use the product again if he feels that his satisfaction after use is more or allude to the price of the product. After looking at above mentioned example, we can get an taking into custody that a product should be so suited that whenever a person identifies his deficiency, he selects our product amon g various substitute products and he feel satisfies so that he retains the use of that product.COMPETITORS Company who directly object lens your customers. The marketing concept states that to be successful, a company mustiness(prenominal) provide greater customer value and satisfaction than its contenders do. Pepsi has a stout ambition with Coca Cola mend it faces a little competition with the topical anesthetic producers like RC Cola, Shandi Cola and so on The local producers hardly affect the sales of Pepsi in the market. There are different types of contender in the market. Some of them in which our product lies are discussed below ? Close competitor Pepsi and Coke are close competitors.It subject matter that twain contract direct competition in the market, their products are close substitutes for one another. Both the products can influence the market share of one another through effective strategies do to vie up with their competitors. * Distant competitors Pepsi cola and Nestle succus are distant competitors of one another. It inculpates that their products satisfy the same want but they are in indirect competition with one another. * Strong Vs Weak Coca Cola and Pepsi are brawny competitors. In Pakistan Pepsi is the market leader and Coca Cola is its competitor.The Pepsi makes defense strategies so that it can maintain its position in the market. While Coca Cola is a challenger and it makes ack-ack gun strategies so that it can pop off the market leader. Pepsi and Shandi Cola are weak competitors. Pepsi is the market leader and Shandi Cola is the follower. Pepsi is not in direct competition with the Shandi Cola. It means that Shandi Cola has little effect on the sales of Pepsi. COLLABORATORS Pepsi Cola International has given franchises all over Pakistan. These companies swallow installed their plants in different parts of Pakistan with these specified areas and names e. g.City call forth of Franchise Karachi Pakistan bottlers Lahore Riaz Bottlers Faisalabad Punjab Beverage Multan Shamim company Pepsi Cola provides consumers place utility which is, where ever and whenever you want it, you get it Pepsis channel of distribution is very aggressive according to the consumers, manufacturers and distributors. Pepsi has 12 different units in different areas of Pakistan, which make the Pepsi easily available all over the libratery. The cities in which the Pepsi units are * Lahore * Sukkur * Karachi * Multan * Dera Ghazi Khan * Islamabad * Faisalabad * Quetta * Hyderabad * Sahiwal * HattarPepsi is an international brand so it also has other units in other countries of the world like America, Europe, Afghanistan, Middle East and commutation Asia. The big advantage for Pepsi in Pakistan is that it distributes the product through bottlers. So bottlers effort also contributes in the promotion of Pepsi. CLIMATE economical EFFECT ANALYSIS * Income and Income per Capita If the income level or per capita income of th e bulk increases, it will arrive at a positive effect on the wasting disease of Pepsi. * Inflation If the country faces inflationary trim in the market, the price of the Pepsi will ultimately increase which will lower its hold. Consumption Behavior Pakistan is a consumption orientated society. Due to demonstration effect the pile are more inclined towards consumption than saving. So the plurality of Pakistan spent to a great extent on food items. Hence Pepsi has a well(p) market share in the present circumstances. * Income Distribution It means how much is in the hands of rich and pitiable class. In Pakistan 10% rich heap posses 93% of wealth and 90% peck posses 7% of wealth. If there is balanced distribution of income in the country, the consumption of the people will increase therefrom increase the sales of beverages as well. * Payment ModAs the use of charge card money is increasing the consumption radiation diagram of the people are increasing. Although it will b reak a low affect on the consumption of Pepsi. * Employment Opportunities As use opportunities increase the living standard of the people increase and the people consume more. * store up Demand In case of Pepsi, aggregate inquire of the product increases in the flavour of summer as the hot persist makes the consumers want to drink more. * Aggregate interpret In summer season to cope up with the increasing demand they have to increase the aggregate bring home the bacon of their product. * scotch PoliciesSome of the economic policies which can affect the market of Pepsi are discussed below * Fiscal polity It is the policy of taxes. If heavy tax is levied on Pepsi then its price will nip and tuck having negative effect on its consumption. * pecuniary polity Monetary policy is made to restrict or increase the supply of money in the market. If policies are made to restrict the flow of money in the market, inflation can be controlled thusly increasing the real income of the pe ople which will ultimately affect the consumption of Pepsi. * Price Policy If price of Pepsi is increased its demand will decrease and vice versa. Income Policy If income of the people will increase their purchase power will increase and therefrom increasing the market share of Pepsi. policy-making EFFECT ANALYSIS * Political durableness Whenever the government is considered to be stable, the business will flourish. If there is political stability in the country the policies and strategies made by Pepsi can be consistent to be implemented. contrary companies are also keen to invest in those countries which are politically stable where they have no fear of ebb in their market share or shut down due to jerky change of government. Mixed Economy In mixed economy government and semiprivate sector both plays their role in developing the economy of the country. Investment by foreign companies like Pepsi is more probably to flourish in mixed economy.? * Laws provision Government h as given copy rights to Pepsi so that another company cannot sell their product by the name of Pepsi. The countries where laws are formulated, the strategies and activities of the company are different. TECHNOLOGICAL FACTORS * Research and DevelopmentThrough look into and development quality of the product can be improved or meliorate techniques or machinery can be demonstrable which can increase the production. When technology is progress the supply of the product increase hence the company experiences growth in their business. companionable AND CULTURAL ANALYSIS * Psychographic It is a combine of demographic and psychological factors. Psychological attributes mean how you perceive things. The company will focus on the behavior of consumers and make different changes in their product quantity or quality and in promoting their product so that they can attract the customers.Keeping in view that the behavior of different consumers is not alike they have to make their marketing st rategies in accordance with their requirements so that they are confident(p) to buy the product. * Religious Religious factors can influence the market sales of Pepsi as it happened in 2003 when the U. S-led attack on Iraq, wide sections of society in Pakistan have out(p) American multinationals Coke and Pepsi * Social office Pepsi is a well renowned brand. slew who are brand conscious will not drink beverages of lesser know brands such as Amrat cola.They will try to show their status by inebriation Pepsi which is known to all as a quality drink. * Media It is a very historic factor for marketing. Media these days is a very effective way of inspiring people to buy a specific product. A good promotion can frisk up sales to a great extent. drum ANALYSIS OF PEPSI SWOT Analysis, which is found on thorough review of the business (corporation, product category competition, customers and products), identities and evaluates the internal strengths and weakness of the companies well as its external threats and opportunities.The marketing mix is driven by the results of the SWOT analysis. STRENGTHS * Demand of Pepsi is more than its competitors. * Company has a very established name and a good theme. * Pepsi has large market share than its competitors. * As the fool customers of Pepsi is young generation, so Pepsi has more brand loyal customers. * some of the customers are satisfied with the price of the Pepsi. * Pepsi is an international company and it has a very strong position internationally. * The environment of factory is very good and attractive. * Pepsi spends a lot of work out on its advertising. Pepsi has a very broad distribution channel and it is easily available everywhere. * Employees are also motivated. * Pepsi offers many discount schemes for customers time to time. * Pepsi Cola is sponsoring sports, musical concerts, walks. * The localisation of the Pepsi plant is utilized that all major(ip) markets of Lahore are within the reach of the Pe psi plant within 30-45 minutes. WEAKNESSES * Pepsi does not offer any sort of incentive or discount to its retailers. * Pepsi target only young customers in their promotions. * Crown of the disposable bottle is not good. * Demand of disposal bottle is declining. Pepsi tin pack is not available in farthest off rural areas. * Pepsi is not considering many potential outlets like hotels, college canteens etc. OPPORTUNITIES * Company may start launching rural areas also. * The company may also diversify its business in some other potential business. * Increased saki of people in musical groups, ethnical shows and sports has provided an opportunity for Pepsi to increase its sales through them. THREATS * The main competitor of the company is the Coca Cola. * At the international level, Pepsi has a very strong competition with Coke.Coke has started its publicizings more efficaciously to increase their demand and it is a very strong threat for Pepsi. * Cola drinks are not good for the h ealth so the awareness level of the people is increasing which is a big threat to the company. market place SEGMENTATION It means that you divide the target market in to different groups. Market consists of buyers and buyers differ in one or more ways. They may differ in wants, resources, locations and buying practices. Through market segmentation companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and in effect with products nd services that match their crotchety needs. Segmentation is done on rump of the previously mentioned external factors and the following behavioral BASE It is how people perceive a specific product, in short psychological analysis of a product. Pepsi all over the world is recognized as a quality drink and therefore people drink it without any hesitation whenever they are thirsty or otherwise. So marketers of Pepsi have made it a drink for all people and for diabetic people they introduced nourishment Pepsi. CONGNITIVE BASE It pushes and pulls the consumer.If the outlook of Pepsi bottle is desirable and it attracts the consumer, he will buy it even if he isnt thirsty. SELECTED MARKET outline point of intersection The soft drinks market in Pakistan enjoys dynamic growth in both volume and value terms. Carbonated drinks have become part of the culture in Pakistan and multinational companies have kept up(p) standards over the years to provide the nation with high-quality drinks. pastoral areas of Pakistan have driven sales of change drinks to new heights as more than 60 percent of the population resides in rural areas and young consumers are more attracted to advertising.Pepsi is the most popular and leader brand in the Pakistani market and is consumed by children and adults alike. Pepsi is a responsible corporate brand of Pakistan and have contributed a lot to the economy. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. Un til unless the product of the company is not strong in the market it cannot survive in the time-consuming run. Pepsi has a product line comprised up of carbohydrate drinks, Lays and many other products in Pakistan.Pepsis product line satisfies consumer needs because Pepsi produces different types of soft drinks for different consumers. The most popular product of Pepsi is Pepsi Cola. Due to its good taste Pepsi is a well-known product. therefrom Pepsi Cola satisfies the consumers needs efficiently by launching a craved product. BRANDING Consumer view a brand name as an important part of the product and branding can add value to the product. A name, term, sign, symbol or design or a conclave of these intended to identify the goods and services of one eller or group of seller and to recognize them from their competitors. LOGO Logo is what establishes a brand name in the consumer mind. It is the brands identify, sig record, image and more often it is a logo that makes of breaks a product logo plays a very effective role to improve the product or brand. Pepsi kept on changing its logo from time to time on with the trade marks. Evolution of Pepsi logo ? PEPSI motto 1909-1939 Delicious and Healthful 1939-1950 Twice As Much For A Nickel in any case 1950-1963 The Light Refreshment 1953-1961 Be convivial 961-1963 Now Its Pepsi For Those Who Think Young 1963-1967 add together Alive Youre In The Pepsi Generation 1967-1969 examine That Beats The Others Cold 1969-1973 Youve Got A surge To Live, Pepsis Got A Lot To Give 1973-1975 bring together The Pepsi People Feelin Free 1975-1978 Have A Pepsi Day 1978-1981 Catch That Pepsi Spirit 1981-1982 Pepsis Got Your gustation For Life 1983-1983 Pepsi Now 1984-now Pepsi, The Choice Of A New Generation 2000 The choice of a new generation. 2003 Zinda Dilon Ki Pehchan. 006 Generation next. PRODUCT LINE SODA WATER CHIPS JUICES Pepsi cola Aquafina Lays Tropicana Teem Kurkure Mirinda 7up Dew Pepsi twist PACKAGING packaging is a part of product planning in which a firm researchers, designs, and produces its packaging. The bodily container may be a cardboard, metal, tensile or wooden box a cellophane, wax typography, or cloth neglige a glass, aluminum, or plastic cushion or can a paper bag styro foam some other strong or a combination of these products frequently have more than one physical container.But packaging depends upon the product nature as well as complex body part means either it is smooth-spoken, semi liquid or solid. In case of Pepsi Cola, they take the packaging designs by considering what is better for company and what is better or convenient for the transportation. For defend the syrup, Pepsi Cola uses the glass as well as plastic bottles of different quantity. The variants that are offered by Pepsi in terms of size of it and quantity, 1. 175 ml Mini Bottle(not available now) 2. 250 ml standard Bottle 3. ccc ml Tin 4. 1000 m l Regular Liter Bottle 5. 1500 ml Disposable BottlePRICE The amounts of money charged for a product or service, or sum of the values that consumers exchange for the do goods of having or victimisation the product or services. As price gives us the profit so this P is very important for business price of product should be that which gives uttermost benefit to the company and which gives maximum satisfaction to the customer. succeeding(a) factors Pepsi kept in mind while determining the price strategy. * Price should be set according to the product demand of public. * Price should be that which gives the company maximum revenue. Price should not be too low or too high than the price competitor is charging from their customers otherwise cipher will buy your product. * Price must be keeping the view of your target market. The price of Pepsi Cola, despite being market leader is the same as that of its competitor Coca cola. Sometimes, Pepsi places its customers into some psychologica l pricing strategies by reducing a high priced bottle and consumers think that they save a lot of money from this. PRICES OF DIFFERENT BOTTLES Regular bottle e= rupees 12 Non revertible/disposable= rupees 17 Liter Bottle=rupees 30 . 5 Liter Bottle= rupees 60 2. 25 Liter Bottle= rupees 70 DISCOUNTS Pepsi Cola offers various discounts to those retailers who have the maximum sales of Pepsi products on daily, periodic and on seasonal basis. Some of the main discounts given to the retailers are as follows tonicity deductive terra firmaing Following are discounts offered by Pepsi. 1/10 Discount I. e. one case of Pepsi is free on buying 10 cases of Pepsi at one time. 2/20 Discount I. e. two cases of Pepsi are free on buying 20 cases of Pepsi at one time. Seasonal Discount Following are discounts offered by Pepsi.Pepsi also offers seasonal discounts schemes by reducing price in Ramadan and on Eid. Pepsi also offers trade in allowance for retailers. PLACEMENT/ dispersal CHANNEL The Peps i uses the following two bring for the distribution of their products. INDIRECT statistical distribution verificatory distribution involves agency holders e. g. Riaz Bottlers Pvt. Ltd. Lahore franchise has carve up its region i. e. Lahore and Kasur districts in two categories. local Zone These are 62 agencies distributing Pepsi Products (250ml Sd) only around Lahore in their respective allocated sub zones. Out Station Zone 7 dealers have been appointed by the bottlers for far distant places and in out skirts of Lahore and Kasur the dealers twisting in direct distribution are only authorized to sell 250 ml (STD) bottle of Pepsi, Team and Marinda. DIRECT DISTRIBUTION The factory vehicles operate on 45 direct routes in Lahore selling non-returnable bottles Litter, favorite and Can. PROMOTIONS In Pakistan Pepsi is the most liked soft drink especially by young generation so the Pepsi cola company has devised such marketing strategy which attracted them. For this reason they started monitoring the habits of the generation.What they saw was that the students were crazy about cricket and usually liked to regard them so in order to increase their sales the Pepsi cola company compensable high amounts of money to the cricketers to act as their spokes men. Some of the most famous cricketers in the modern era have acted as spoke persons also film stars have been acting as spoke persons. The Pepsi cola company has after doing research also has introduced different size of bottles offered at lower prices so that everyone can afford them. excessively Pepsi Company has introduced other soft drinks including mountain dew, seven up and marinda.Pepsi company has introduced other flavors such as Pepsi twist, Pepsi max diet Pepsi. Pepsi Cola Company has also become official sponsors of Pakistan cricket and has sponsored a number of series. Also Pepsi has donated a lot to the state quake victims and has launched a number of poke schemes to attract new customers As a resul t of this marketing strategy Pepsi has become the largest seller of soft drinks in Pakistan and is soft forming a monopoly in drinks market. Although many soft drinks like Pepsi have been introduced such as Amrit Cola, Quibla Cola offered at lower prices but none of these drinks have been able deputize it.Frequency of the Pepsi ads varies from time to time. When the season is on Pepsi do heavy advertisement especially in ramzan days or eid occasions but this advertisement not remain consist. We can hardly see the ads of Pepsi now as there is winter season. CONCLUSION Pepsi is a well renowned company and it has maintained its position well by instinct the client psychology, by ensuring quality, by introducing manners in products, by enlarging its product base, by keeping economic factors in view and by intense and jazzy advertisements.Whenever and where ever there is a spotlight event, Pepsi must figure in, like the one day international cricket matches between India and Pakistan many other such occasions. The key invent for success in the Marketing World is to remain in the spotlight and that is what Pepsi is doing. SUGGESTIONS The marketing world is full of surprises. Who could imagine that Coca Cola would be overtaken by Pepsi? If Coke could be overrun by Pepsi, it would be no wonder that Pepsi might be overtaken by some other beverage. The need then is to combine quality with ingenuity.Along with that, the reputation of the company has to be kept robust. at once we live in a fast moving world where novelty and newness count a lot. One cannot rest on ones laurels. Fresh efforts, newness of approach path must remain the cardinal principles of a well orchestrated marketing strategy and the campaign must be relentless. A continuous bombardment in advertisement would convince the clients that Pepsi is a part of their lives. In order to live with style, Pepsi ought to be an necessity ingredient of ones life.The Pepsi is at its adulthood stage and the sale s of company are not growing very rapidly. Company is doing a lot of promotional activities to let the product remain in the market. It holds a large share of the market and whenever the sales state declining, the company can improve it by different promotional activities. Marketers of Pepsi can try to improve sales by improving one or more marketing mix elements. They can cut prices to attract new users and competitors customers. They can also launch a better advertising campaign or use aggressive sales promotion to improve the sales.Thus, Pepsi is at its maturity stage. BIBLIOGRAPHY The following are the reference material where the information is collected. i) Company websitewww. pepsico. com ii) Project synopsis REFERENCES The person from whom the information is collected. i) NameTousif-ur-Rahman Khan ii) prenomen/PositionBusiness Unit Manager iii) Cell No. 0302-8465226 iv) Email Addresstousif. email&160protected com. pk EVIDENCES VISITING tease The visiting cards of the pers ons relevant to marketing department are attached herewith.